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The United States

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

South America

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Prognosis for the Future

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Global Fashion Business

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Buying merchandise for a retailer has become a global enterprise, involving planning, organization, and hard work, as well as extensive knowledge of the world's global fashion markets and related trade, import, and export agreements. Our discussion of global marketing and its buyers and sellers begins with understanding how the world's market centers developed and operate. We then discuss how importing, product development, and trade agreements work between the United States and its trading partn

Children's and Teens' Apparel

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

World War II,Demographics,children’s, tweens’, and teens’ apparel,Baby boom generation,The apparel industry is not the only potential beneficiary of the growing interest in dressing children well. Psychologists believe that clothes play an important role in shaping and guiding a child's self-image. As parents understand the role that clothes play at various stages of a child's growth, they can help to ensure that a child's appearance will enhance his or her striving to become a mature, self-confi

Product Development

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Product development,merchandiser role in,Product development,designer role in,Knock-offs,Anchors,American Apparel and Footwear Association,Product lines of apparel are created and styled for wholesale presentation several times, or seasons, per year. In the fashion industries, a product line is simply called a line. A line encompasses not only the individual item of apparel or accessories but the entire season's production from that manufacturer as well. The term line is used for moderate- and po

Defining the Customer

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

The importance of focusing on a specific market and customer is directly linked to the job search process. Each clothing company has a reputation for a particular kind of clothing. This is not to say a company cannot make more than one product. Those that have divisions or licensees offer a variety of merchandise. Some companies have diffusion or secondary lines that capture “the look” the designer is known for while serving a different price point and category. For example, Ralph LaurenRalph Lau

Brand Identity and Protection

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Fashion footwear is a complex industry where many variables converge to present brands with challenges that test their ability to become, and remain, credible. It is this credibility that is crucial for brands to survive, not just short term, but long term. And it is this credibility, in the eyes of the consumer, that allows brands to charge far in excess of production costs and overheads, and therefore yield greater profit.

Brand Management

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Successful fashion footwear brands are not born overnight but rather evolve over time as a result of unique product, in-depth consumer research, carefully planned strategies and in many cases by capturing the spirit of the time, often by chance. This chapter explores how brands morph from “fad” brands into truly iconic brands by appealing to many different consumer types simultaneously.

Dress and the Self

Sharron J. Lennon, Kim P. Johnson and Nancy A. Rudd

Source: Social Psychology of Dress, 2017, Fairchild Books Library

Book chapter + STUDIO

How do you think about yourself on an individual basis? You may have ideas about yourself as a physical being. For example, you may like your weight but not your skin. You may love your hair but not your nails. You may also have ideas about yourself as a dressed being. How do you look in jeans? In a uniform? With your hair colored? You may also have ideas about your inner personality.Relationships between dress and personality as discussed in Chapter 8. What type of person am I? What do you belie

Introduction to Size Specification and Technical Design

Paula J. Myers-McDevitt

Source: Complete Guide to Size Specification and Technical Design, 3rd Edition, 2016, Fairchild Books Library

Book chapter + STUDIO

National and designer brand merchandise is owned by manufacturing companies called wholesalers. The brands are produced in factories owned or contracted by the wholesaler, then purchased by various retail establishments. Brands are widely recognized by consumers, in part due to national advertising. Free People, Stussy, and 7 for All Mankind are a few of the popular brands reported by blogger Olivia Newton of the hip British Youth market.Which are the brands that Millennials love, hate or worse h

Designing for different markets

Elinor Renfrew and Colin Renfrew

Source: Developing a Fashion Collection, 2nd Edition, 2016, Fairchild Books Library

Book chapter

Haute couture is the highest, most specialist market level. Couture is preindustrial fashion based around privately commissioned ateliers (workshops) producing handmade, bespoke garments fitted to clients who appreciate the highest quality and utmost privacy. Established houses, such as Chanel, Givenchy, Dior, and more recently Gaultier, are members of the Chambre Syndicale de la Haute Couture and show their couture collections in Paris over three days in January and July. Currently there are onl

Fashion Forecasting

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“One of the things we’ve noticed at our shows is that we have all walks of life as far as attendees. We have everything from the emerging fashion designer to the large department store buyers.”

Markus Lupfer

Paula Alaszkiewicz

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

The Look: Design Concepts And Style Directions

Evelyn L. Brannon and Lorynn Divita

Source: Fashion Forecasting, 4th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

In fashion you are supposed to hate what you have loved before. I cannot do that.

Alberta Ferretti

Giulia Bussinello

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Private Label Importance to the Merchandise Mix

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

Throughout the United States and abroad, the brick-and-mortar operations as well as the off-site ventures feature a host of national brands and labels that are immediately familiar to the consumer, such as Ralph Lauren, Calvin Klein, and DKNY. These are the brands that have been promoted through the print, broadcast media, the Internet, and social networking, and have maintained a loyal following among shoppers around the world. They are generally available in a variety of retailers’ model stocks

The Impact of Foreign Fashion Brands

M. Angela Jansen

Source: Moroccan Fashion. Design, tradition and modernity, 2015, Berg Fashion Library

Book chapter

What is a fashion industry? The way Welters and Lillethun (2001: xxix) describe it, a fashion industry requires several components such as: a market economy that provides wealth; adequate technology to make apparelapparel items; a distribution system that disseminates ideas about fashion as well as the products themselves; and a system democratizationof fashionof fashion innovation and adoption. Also, they say, a fashion industry is dependent on a rapidly changing infrastructure influenced by art

Contemporary Fashion Practice in Urban India

Arti Sandhu

Source: Indian Fashion. Tradition, Innovation, Style, 2015, Berg Fashion Library

Book chapter

economic liberalization, India’semergence of new public spaces in urban IndiaLast Sunday I visited a nearby water theme park with my family and a family in the neighbourhood. We thoroughly enjoyed the day playing in water and going on scary rides… But always I am confused what dress I should wear in such places. My husband told me to put on a cotton three-fourth pants and tee shirt. I felt very comfortable in the water in that dress... Some orthodox Muslim women were in Burqa and I was wondering

Litigation Strategies in Fashion Law

David H. Bernstein

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

This chapter reviews the full range of strategies and techniques available to fashion companies involved in legal conflicts, particularly regarding intellectual property. Among the topics discussed are how to choose a litigation forum, how to prosecute and defend against common claims that arise in fashion disputes, and how to address evidentiary issues that commonly arise during fashion-related litigation.This chapter was authored by David H. Bernstein of Debevoise & Plimpton LLP, in New York. M

Copyright

Charles Colman

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

This chapter explores copyright law in fashion. We review the basic principles of U.S. copyright law, discuss difficulties that fashion designers encounter in attempting to protect their creations using copyright law, review categories of fashion design elements that are copyrightable, and note certain fashion-specific issues that frequently arise in copyright litigation.

Brands And Private Labels

John Donnellan

Source: Merchandise Buying and Management, 4th Edition, 2014, Fairchild Books Library

Book chapter

Branded merchandise, or brand-name merchandise, is identified by a name and/or symbol associated with certain product characteristics. Lucky Brand, Wrangler, Louis Vuitton, Levi’s, Ralph Lauren, and Escada are brands. Certain product characteristics are associated with each brand: Lucky Brand (high price), Wrangler (moderate price), Levi’s (fit), Louis Vuitton (durability), Ralph Lauren (styling), and Escada (prestige). Most brand names imply multiple product characteristics. Louis Vuitton is kno

Import and Customs Issues in Fashion

Frances P. Hadfield and Amanda M. Simpson

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

The majority of apparel goods sold in the United States today are manufactured abroad. By law, even before the apparel arrives at the U.S. border, the importer must provide formalized information to the U.S. government about the fashion articles it intends to import. The process of providing this information to the U.S. government is called entry.19 U.S.C. § 1484 (2013).

A Survey of Fashion Law: Key Issues and Trends

Guillermo C. Jimenez

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

When the first edition of this book was published in 2010, it was the first comprehensive guide to fashion law in the United States. Since then, fashion law has achieved widespread recognition as an emerging legal discipline. Law schools and fashion programs now teach regular courses in fashion law, bar association committees have been devoted to fashion law, and continuing legal education seminars (CLE) on fashion law are widely offered. In light of the first edition’s enthusiastic reception and

Labels and Packaging

Jaeil Lee and Camille Steen

Source: Technical Sourcebook for Designers, 2014, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you will be able to:

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