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Photography in Fashion Advertising since 1970

Paul Jobling

Source: Fashion Photography Archive 2015

Article

Photography began to make inroads into advertising—including fashion publicity—by the start of the twentieth century following the evolution of the halftone process in the 1880s. By the 1930s the shift toward photographic methods became more pronounced in advertising, though in fashion publicity line illustrations remained the preferred medium. These could be reproduced more easily (especially when it came to color) but also, given that the visual quality of halftones on newsprint could be somewh

Boy’s Elegance: A Liminality of Boyish Charm and Old-World Suavity

Masafumi Monden

Source: Japanese Fashion Cultures. Dress and gender in contemporary Japan 2015

Book chapter

T-shirts with voluminous scarves are now in store . . . the big scarf looks lovely!Milkboy Staff’s Blog, 2013, available at http://ameblo.jp/mb-staff/page-67.html#main [accessed 7 October 2013]. The texts are translated by Masafumi Monden.

Book chapter

It is widely acknowledged that fashion is modern. If one adopts David Frisby’s definition of modernité as ‘the more general experience of the aestheticization of everyday life, as exemplified in the transitory qualities of an urban culture shaped by the imperatives of fashion, consumerism, and constant innovation,’ fashion is proto-typically modern. (Stewart 2008: xii)

The Post-War Market For Men’s Clothing

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

The Economics of Press Advertising

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

The Design and Rhetoric of Menswear Press Advertisements

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

The Art Versus Commerce Debate

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

Poster Publicity and Menswear

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

Early Commercial Television and Menswear, 1955–60

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

The Impact of Consumer Psychology and Motivation Research

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

Cinema and Television Advertising For Menswear

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

Menswear Advertising In Newspapers and Magazines

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

‘You Bring The Body, We’ve Got The Clothes’: Publicity For Tailors

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

From Dummies to Dandies

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

Ironing Out The Creases: Artificial Fibres and Menswear Advertising

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

Synthesizing Sex: Publicity for Artificial and Natural Fibres

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

Looking Good, Feeling Good: Materiality and The Interplay of The Senses

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

Getting More for Your Money: Menswear Publicity and the 1970s Recession

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

The Jeans Market and Advertising Between 1950 and 1985

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

Levi’s 501: Back To The Future?

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

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