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Building a Visual Merchandising Department

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Attention to detail makes the difference between a good visual merchandiser and a great one. The way you handle detail on your job determines your working brand identity. Whether you’re presenting mannequins in windows or presenting yourself in the way you dress and act, you are expressing your personal identity. When a visual merchandising executive can look at a display you’ve done and instantly know that you did the work, you’ll know that you’ve established a trademark—a reputation—for a certa

Strategic Marketing in the Digital Age

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

In this chapter, we will take a closer look at social media marketing’s role in integrated marketing communication strategies, social influence marketing, and affiliate alliances. Through interviews with digital and marketing industry leaders, we will learn the steps involved in the planning stages of a digital strategy and the growth of influencer power. We will also evaluate how brands and retailers approach strategy development, execution, and assessment of their marketing efforts across multi

China

Shubhapriya Bennur, Yiyue Fan, Md. Rashaduzzaman, Laubie Li, Jun Ying Yu and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

After reading this chapter, you will:

The Role of Sourcing

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Every time you spend money, you are casting a vote for the kind of world you want.”

Sources of Buying Inspiration

David Shaw and Dimitri Koumbis

Source: Fashion Buying. From Trend Forecasting to Shop Floor, 2nd Edition, 2017, Fairchild Books Library

Book chapter

A buyer will be faced with many challenges, but the greatest one by far is trying to create a seasonal range for both domestic and international markets. Retailers who invest in overseas markets will typically create buying teams for both national and international home office locations, ensuring that the target market is accurately reached in those locations.

Fabrics and techniques

Richard Sorger and Jenny Udale

Source: The Fundamentals of Fashion Design, 3rd Edition, 2017, Fairchild Books Library

Book chapter

It is of fundamental importance for every designer to understand the unique properties and qualities of fabrics. Choosing the right fabric for a garment is crucial to its success.

Global Sourcing and Merchandising

Elaine Stone and Sheryl A. Farnan

Source: In Fashion, 3rd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

As the popular children’s poem states, “To market, to market, to buy a fat pig; home again, home again, jiggety jig.” Going to market can be an exciting and different experience, whether it is going to buy food, candy, sporting goods, or clothes. Most of us go to market with great expectations and plans, and once home, sometimes the purchase is perfect and other times it is just not right.

So You Want to be in Fashion? Fashion Auxiliary Services

Elaine Stone and Sheryl A. Farnan

Source: In Fashion, 3rd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

As consumers, we expect to find what we want, when we want it, and where we want it, every day of the year. In the fall, back-to-school merchandise better be in stores, and the colors must be new and up-to-date. During the holiday months, gift merchandise and new items for holiday parties are expected. During spring and summer months, we expect new colors, silhouettes, and fabrics to brighten up our wardrobes and take us through spring days to the hot, muggy days of summer.

Events: From Private Parties to Public Performance

Jon Cope and Dennis Maloney

Source: Fashion Promotion in Practice, 2016, Fairchild Books Library

Book chapter

Sidestepping fashion shows and fashion weeks (covered in depth in Chapter 2), this chapter focuses on other events: press days, trade shows, and public happenings aimed directly at consumers. We examine the use of spectacle, and the importance of phenomena such as the “pop-up” and shopper evenings. We also find out how and why events work for fashion brands, and ask what impact virtual events might have on attendance at “real” happenings in the future.

Fashion Forecasting

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“One of the things we’ve noticed at our shows is that we have all walks of life as far as attendees. We have everything from the emerging fashion designer to the large department store buyers.”

Textile Forecasting

Evelyn L. Brannon and Lorynn Divita

Source: Fashion Forecasting, 4th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

Many a dress of mine is born of the fabric alone.

Trend Forecasting

Michele M. Granger

Source: The Fashion Industry and Its Careers: An Introduction, 3rd Edition, 2015, Fairchild Books Library

Book chapter

Interviewed by Jared Bajkowski

The Textile Industry

Ingrid Johnson, Allen C. Cohen and Ajoy K. Sarkar

Source: J.J. Pizzuto’s Fabric Science, 11th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

The basic needs of people are food, clothing, and shelter. The textile industry is intertwined with all three of these essential sectors of our lives. Fabrics are used in the food industry to provide plant covers, absorbent liners in prepackaged meats, and reusable cloth bags. The use of fabrics in clothing is well known for its warmth, protection, and aesthetic properties. Fabrics also provide for shelter in the form of tents, building materials, and awnings. Most people don’t realize how much f

Other Types of Textiles

Ingrid Johnson, Allen C. Cohen and Ajoy K. Sarkar

Source: J.J. Pizzuto’s Fabric Science, 11th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

While weaving and knitting are two major methods of producing textile materials, they are not alone. There are a number of other methods for producing textile materials, and although each of these represents a smaller percentage of total textile production, their total annual consumption amounts to many millions of yards.

Care and Renovation of Textiles

Ingrid Johnson, Allen C. Cohen and Ajoy K. Sarkar

Source: J.J. Pizzuto’s Fabric Science, 11th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

Knowledge of cleaning processes and the ways in which they affect textile materials is important to an overall understanding of textiles.

Wendy Dagworthy

Michelle Labrague

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

New Generation

Michelle Labrague

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Step 2: Research Current Market and Fashion Trends

Karen M. Videtic and Cynthia W. Steele

Source: Perry’s Department Store. A Buying Simulation, 4th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

A good buyer is always searching for new trends that will produce a strong sell-through with excellent margins for his or her department. Preplanning often begins at the fashion office within the department store. This division of the department store acts as the visionary for the entire store, providing a centralized visual and merchandise direction for all departments within the organization. The fashion director is the individual who leads the fashion office and is responsible for narrowing do

Bibliographic guide

Fashion weeks have become a global phenomenon during the twenty-first century, as hundreds of cities around the world organize events in the hope of attracting attention from clients, retailers, and the press. The established capitals of fashion—Paris, New York, London, and Milan—increasingly share the spotlight with Lagos, New Delhi, and São Paolo, among many other cities. Fashion weeks traditionally center on the live showings of designers’ new, seasonal collections. Whereas such shows were onc, Berg Fashion Library

Sourcing your Fabric

Erin Cadigan

Source: Sourcing and Selecting Textiles for Fashion, 2014, Fairchild Books Library

Book chapter

Quality is remembered long after the price is forgotten.

Merchandise Resources

John Donnellan

Source: Merchandise Buying and Management, 4th Edition, 2014, Fairchild Books Library

Book chapter

A manufacturer uses labor and machinery to convert raw materials into finished products. The traditional concept of manufacturing encompasses a comprehensive range of functions, such as product design, materials procurement, and the complete production process. Today, the role of the manufacturer is often less inclusive. Many manufacturing organizations assemble finished products with component parts produced by other manufacturers. Some manufacturing organizations are actually design companies t

The Idea Storage Bank

Joanne Ciresi Barrett

Source: Designing Your Fashion Portfolio. From Concept to Presentation, 2013, Fairchild Books Library

Book chapter

Focus, focus, focus. The creator in you wants to jump from idea to idea without regard to finalization, conclusion, or purpose. That’s great! The world needs more free-thinking, open-minded, idea-driven individuals. Packaging that creativity is another story.

Chapter six: Fashion in the Global Marketplace

Jay Diamond and Ellen Diamond

Source: The World of Fashion, 5th Edition, 2013, Fairchild Books Library

Book chapter

In the fashion business, everything is so temporary. Beautiful for three or four months, then you’re tired of it.

Children’s and Teens’ Apparel

Elaine Stone

Source: The Dynamics of Fashion, 4th Edition, 2013, Fairchild Books Library

Book chapter + STUDIO

The apparel industry is not the only potential beneficiary of the growing interest in dressing children well. Psychologists believe that clothes play an important role in shaping and guiding a child’s self-image. As parents understand the role that clothes play at various stages of a child’s growth, they can help to ensure that a child’s appearance will enhance his or her striving to become a mature, self-confident adult.JoyceBrothers, “How Clothes Form a Child’s Self-Image,” Earnshaw’s Infants’,

Home Fashions

Elaine Stone

Source: The Dynamics of Fashion, 4th Edition, 2013, Fairchild Books Library

Book chapter + STUDIO

The types of furnishings and household accessories in contemporary American homes are based primarily on models and ideas that the early European immigrants brought with them. Most of our beds and eating utensils, for example, are Western. But many of the fabrics and other material, the decorative patterns, and the objects themselves originated in the East and came to America through rather than from Europe. The rugs that covered the floors in medieval European castles were imported by the crusad

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