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Introduction to Fashion Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

StylingFashion stylingTrends, how to spot current and emergingIn this chapter you will learn:

Photo Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Editorial styling, 6Photo stylingIn this chapter you will learn:

Styling for the Entertainment Industry

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Careers in Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Fashion stylistdiversifyingIn this chapter you will learn:

Preparing for a Test Shoot

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

At the Shoot

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

How to Research Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

In trend forecasting we are not initially researching one particular area of interest, but gathering information on as many areas as possible. Even in fashion, one needs to be aware of what is happening in areas as diverse as politics and the economy. These areas are intertwined and ultimately influence fashion. Politics directly influences society and economics, which will ultimately influence spending. At times of economic uncertainty, spending goes down and also becomes more concentrated on es

Application of Trend Data

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

TrendinformationTextile View (magazine) Trends and trend research are useful in several different areas of the men's fashion business. Within larger menswear corporations there are often specific menswear brands that utilize trend information in various different ways, from packaging to selection of materials. Similarly, retailers use numerous sectors, such as general trend direction, colour and material information, to influence their decision process from visual merchandising to buying.

Trends and the Industry

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Trend forecastingprofessional roles inTrend presentation exercisetrend analyst/forecaster Trends appear in various sectors of the menswear industry, from retail to menswear publications. Trend information is channelled to retailers either from full service trend agencies and freelancers or from in-house trend analysts. These analysts gather information from the Internet, magazines and retail. Each of these channels offers various professional opportunities for a fashion and design graduate with t

Obtaining Assistance for Making Buying Decisions

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Marketing research is a systematic process of gathering, recording, and analyzing information about problems related to marketing. Good marketing research must be conducted in a comprehensive, step-by-step process; it cannot be haphazard. Marketing research involves using information, or data, from many different sources. As a buyer you must be able to do more than locate information; you must be able to analyze and use the information that you collect.

Trade Organizations and Sources

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Although visual merchandisers are often artists and craftspeople involved in aesthetics and the arts, they are also essentially businesspeople. They are in the business of presentation, and their purpose is to sell the store and the merchandise within it. As businesspeople and craftspeople with specific talents, there are professional organizations available to them. These trade organizations are different from trade unions. Whereas unions might have a widely diversified membership, the trade org

Introduction to fashion forecasting

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Morrison, RoseanneRoseanne Morrison, discordant fashionFashion Director of Womenswear and Ready-to-Wear, Doneger Creative Services

Brief history of contemporary fashion

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The “spirit of the times,” or zeitgeistzeitgeist, refers to the current state of culture: the expression of the present. The mode of an era is determined by a complex mixture of historical, social, psychological, and aesthetic factors. During each era, creative artists and designers are inspired by current influences that they interpret into innovative ideas and products. It is not surprising that there are commonalities that influence an era. New aesthetics, newaesthetics can often be found in v

Market and sales research for forecasting

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

market research firmsinformation sourcesmarket research firmsMany independent market research firms that focus on the fashion and apparel industries conduct studies and provide information that can benefit forecasters. From reports detailing product and market trends to marketing strategies, research firms analyze and project marketing opportunities. They aim to explain what is being purchased as well as where, when, why, and how consumers are buying. They monitor retail through audits and track

Theme

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In a fashion forecast, theme is the unifying idea that ties everything together. Forecasters can find inspiration or information for a theme from a variety of sources in everyday life. They formulate their ideas for a theme through either a scientific or artistic approach. Creating a title, locating images, writing a story, and deciding on mood are important tasks in refining a theme. All of the ideas, pictures, and words of a forecast must contribute to the whole story and be compatible with the

South America

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Careers in Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Quick response (QR) code,Magazines,Godey's Lady's Book (magazine),Auxiliary services, in fashion industry,offered by the media,Advertising and publicity,radio,Successful brands require effective communication. Utilizing media outlets such as print, television, Radio, advertising on,radio, social Broadcast media,Televisionmedia, and the Internet, promotions on,Websitesinternet is crucial to developing and delivering the brand message to the consumer. Media outlets offer three broad categories of s

Presentations and Beyond

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Presentation collection/product development designplanningNo matter how complex or simple the project, careful planning is the key to creating professional presentation boards. Many designers make a “working” list that they adjust to suit each project. The following list is generally sufficient and applicable to most projects, in that each stage of development enables you to gain momentum and move ahead with minimum backtracking. Each of the following stages will be discussed in sequence:

Menswear Presentations

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Children's wear presentationsportfolioPutting together the menswear portfolio requires very much the same approach as any other fashion design specialty, yet these portfolios do feature specific qualities related to industry needs and requirements. A professional portfolio generally focuses on a specialty area and look, including but not limited to the following: traditional/tailored classics, casual separates, contemporary sportswear, and formal wear. The design sketches in Figure 9.4a-d, all ha

Fashion Accessories Presentations

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

category specificsThe major areas of Categoriesfashion accessoriesfashion accessories are the following:

Marketing Communications

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Establishing and maintaining a fashion footwear business, brand, or service requires consideration of various marketing activities and how to blend them together. Although awareness of the customer, the product, pricing, and where the product is sold is essential, it is also important to know how to communicate and promote the brand.

Turkey

Elida Camille Behar, Shubhapriya Bennur and Serkan Yalcin

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Turkeyemerging marketsTurkeyAfter reading this chapter, you will

Creative Thinking: Getting Outside the Box

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Visual merchandising is a creative occupation. Success in this field depends on a person’s ability to infuse creativity into every part of the job. The discussion of creative thinking that launches this text should set a mood that encourages you to explore and internalize the creative retailing methods and strategies introduced in each chapter—in short, make it all your own. Your ability to absorb the information presented in this book and adapt it to your own practical use on the job is just as

Digital Disruption of the Fashion Industry

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

The business of fashion has undergone a revolution in the digital age of social media. It has democratized, disrupted, and even shifted the business model of the traditional fashion system. Most fashion industry veterans barely recognize the industry from a decade ago and continue to adapt to the emergence of new technologies and their influence on the new fashion consumer. This transition is not limited to marketing and management, but permeates to the core of design itself. While blogs and soci

Introduction to the Digital Landscape

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

The evolution of the Internet over the past two decades has paved the way for social media networks to capitalize on today’s hyper-connected world. Social media is all about capturing and sharing the in-the-moment updates, and delivering the message of “real time” (live stories). Digital innovation continues to influence the expectations of marketers, managers, and consumers alike. In the previous chapter, we explored how the digital landscape disrupted the traditional fashion industry and forged

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