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Introduction to Fashion Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

StylingFashion stylingTrends, how to spot current and emergingIn this chapter you will learn:

The Creative Process In Promotion

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“When I started, the only enclosed office was mine. I spent the first half of my first day feeling removed…. It eliminates the creativity.”

Traditional Media

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“Despite the juggernaut of broadcast journalism, new media, news apps and podcasts cropping left and right, over half of the world’s population turns to a newspaper for credible information, every day.”

All Out in the Wash: Convict Stain Removal in the Narryna Heritage Museum’s Dress Collection

Jennifer Clynk and Sharon Peoples

Source: Dress History. New Directions in Theory and Practice, 2015, Berg Fashion Library

Book chapter

This study extends historian Stefan Petrow’s 2009 study of the convict stain and Narryna by suggesting ways in which its effects can be overcome or reinterpreted, especially in relation to dress. The metaphor of the convict stain relates to a social stigma dating from the 1840s, when anti-transportationists in VDL began a fierce political and moral campaign against convict transportation to the colony. The stain metaphor was a nineteenth-century term applied by historians from the 1850s through t

Moroccan Lifestyle Media

M. Angela Jansen

Source: Moroccan Fashion. Design, tradition and modernity, 2015, Berg Fashion Library

Book chapter

As was discussed in Chapter 2, the Moroccan nationalist movementnationalist movement brought, among other things, tremendous changes in the lives, consciousness and ambitionambitions of Moroccan women by the middle of the twentieth century. More women were enjoying an educationeducation and soon they discovered the impact the written word could have on their cause. Therefore a first generation of Moroccan women’s magazines introduced in the 1960s were all run by renowned feminists and had a stron

Ronaldus Shamask

Shari Sims

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Step 2: Research Current Market and Fashion Trends

Karen M. Videtic and Cynthia W. Steele

Source: Perry’s Department Store. A Buying Simulation, 4th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

A good buyer is always searching for new trends that will produce a strong sell-through with excellent margins for his or her department. Preplanning often begins at the fashion office within the department store. This division of the department store acts as the visionary for the entire store, providing a centralized visual and merchandise direction for all departments within the organization. The fashion director is the individual who leads the fashion office and is responsible for narrowing do

Bibliographic guide

Fashion weeks have become a global phenomenon during the twenty-first century, as hundreds of cities around the world organize events in the hope of attracting attention from clients, retailers, and the press. The established capitals of fashion—Paris, New York, London, and Milan—increasingly share the spotlight with Lagos, New Delhi, and São Paolo, among many other cities. Fashion weeks traditionally center on the live showings of designers’ new, seasonal collections. Whereas such shows were onc, Berg Fashion Library

The Economics of Press Advertising

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

The Design and Rhetoric of Menswear Press Advertisements

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

The Art Versus Commerce Debate

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

Menswear Advertising In Newspapers and Magazines

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

The Jeans Market and Advertising Between 1950 and 1985

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

The Branding Process, Phase Two: Communicating, Launching, and Evaluating the Brand

Kaled K. Hameide

Source: Fashion Branding. Unraveled, 2011, Fairchild Books Library

Book chapter

Communication channels play one or more of the following roles in the life of any brand:

Sectors within styling

Jacqueline McAssey and Clare Buckley

Source: Basics Fashion Design 08: Styling, 2011, Fairchild Books Library

Book chapter

The perceived glamour of working as a stylist is responsible for the surge in styling-related television programmes, magazine articles and college courses. Thanks to its popularity, editorial styling is a highly competitive field. However, with burgeoning online magazines and blogs, there are now many more opportunities to gain editorial experience, along with the prospect of ‘self publishing’ (this is explored in more detail in Chapter 6).

Experiences Learned along the Way

Ira Neimark

Source: The Rise of Fashion and Lessons Learned at Bergdorf Goodman, 2011, Fairchild Books Library

Book chapter

My relationships with the fashion press began with a shocker. In 1970 James Brady, the former publisher of Woman’s Wear Daily, sent a reporter to interview Randy Stambaugh, the president of B. Altman & Co. He asked, “Now that Best & Company is closing, when will that happen to B. Altman?” Randy Stambaugh, handsome and always the perfect gentleman, reminded me of a character out of an F. Scott Fitzgerald novel. He may well have come close to losing his cool or temper but said nothing more than “Th

Connecting with the Customer

Ira Neimark

Source: The Rise of Fashion and Lessons Learned at Bergdorf Goodman, 2011, Fairchild Books Library

Book chapter

From my beginning as an office boy to Bill Holmes, advertising fascinated me. Possibly, it was the bright and very attractive young women who made up the department. I was smitten.

Writing about Fashions

Sandra Stansbery Buckland

Source: Berg Encyclopedia of World Dress and Fashion. The United States and Canada, 2010, Berg Fashion Library

Encyclopedia entry

The twentieth century brought many innovations in the fashion world, and those innovations prompted many people to report on new fashions, to analyze them, and even to criticize them. Fashion was, and is, news. Fashion is both an artistic expression and a vital industry that makes significant contributions to a nation’s economy. And fashion is a sartorial mirror that reflects a culture’s values, beliefs, politics, and technologies. Fashion, then, can also be controversial. With so many facets to

Getting Started

Michele M. Granger

Source: The Fashion Intern, 2nd Edition, 2010, Fairchild Books Library

Book chapter

An internship is a supervised on-the-job experience that combines work, an analysis of the organization, employer and academic sponsor feedback, and, frequently, special assignments. An internship provides students with an excellent opportunity to apply their education to the work environment; it also allows the employer to assess and train future employees while gaining new perspectives. An internship may be paid or

Women’s Wear Daily

Janet Ozzard

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Developing Consumerism and the Ready-made Clothing Trade in Britain, 1750–1800

Beverly Lemire

Source: Classic and Modern Writings on Fashion, 2nd Edition, 2009, Berg Fashion Library

Book chapter

The Stationers' Company had obtained a monopoly for the publication of women's almanacs in 1704 and they produced The Ladies' Diary or The Women's Almanack. In 1750, a black and white engraving of a fashionable gown was included at the front of this volume, in response to the interest in fashions evinced by their readers. Pictures of this sort were included in all subsequent editions, depicting styles of full dress, undress, head coverings, bonnets, and accessories. In 1770 the monopoly was succe

Menswear and the Media

Michael P. Londrigan

Source: Menswear. Business to Style, 2009, Fairchild Books Library

Book chapter

There are many different forms of media, including the following:

Writing for Newspapers

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Writing for Advertising

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

The Job Search

V. Ann Paulins and Julie L. Hillery

Source: Careers! Professional Development for Retailing and Apparel Merchandising, 2005, Fairchild Books Library

Book chapter + STUDIO

The person with the best job search skills will typically get the job over the most qualified person.

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