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Styling for the Entertainment Industry

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Theme

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In a fashion forecast, theme is the unifying idea that ties everything together. Forecasters can find inspiration or information for a theme from a variety of sources in everyday life. They formulate their ideas for a theme through either a scientific or artistic approach. Creating a title, locating images, writing a story, and deciding on mood are important tasks in refining a theme. All of the ideas, pictures, and words of a forecast must contribute to the whole story and be compatible with the

Careers in Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Quick response (QR) code,Magazines,Godey's Lady's Book (magazine),Auxiliary services, in fashion industry,offered by the media,Advertising and publicity,radio,Successful brands require effective communication. Utilizing media outlets such as print, television, Radio, advertising on,radio, social Broadcast media,Televisionmedia, and the Internet, promotions on,Websitesinternet is crucial to developing and delivering the brand message to the consumer. Media outlets offer three broad categories of s

Fashion and film

Clare Harris

Source: The Fundamentals of Digital Fashion Marketing, 2017, Fairchild Books Library

Book chapter

Fashion and film have had a long and productive relationship. Costume is extremely important in film; costume designers work as storytellers, their designs helping to bring characters to life.

Brazil

Silvio Abrahao Laban Neto, Jaya Halepete, Luciana de Araujo Gil, Youssef Youssef, Flavia Silveira Cardoso and Wlamir Xavier

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Brazilemerging marketsBrazilAfter reading this chapter, you will

Traditional Media

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“Despite the juggernaut of broadcast journalism, new media, news apps and podcasts cropping left and right, over half of the world’s population turns to a newspaper for credible information, every day.”

Direct Marketing And Sales Promotion

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“People continue to value direct marketing and printed communications from brands, finding that it plays a seamless role within their connected worlds, offers some qualities not found in other communications and is an essential part of the overall ‘brand experience.’”

The Nature of the Fashion Retailing Industry

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

With so many people to serve in the global marketplace, the majority of the major fashion merchants engage in a number of the different enterprises. Each serves a unique purpose to the organization. Some, although few, today concentrate on just one classification, brick-and-mortar, while others might just be online ventures. For example, one major retailer of fashion footwear, and now apparel, whose exclusive selling method is online is the American-based Zappos.

Moroccan Lifestyle Media

M. Angela Jansen

Source: Moroccan Fashion. Design, tradition and modernity, 2015, Berg Fashion Library

Book chapter

As was discussed in Chapter 2, the Moroccan nationalist movementnationalist movement brought, among other things, tremendous changes in the lives, consciousness and ambitionambitions of Moroccan women by the middle of the twentieth century. More women were enjoying an educationeducation and soon they discovered the impact the written word could have on their cause. Therefore a first generation of Moroccan women’s magazines introduced in the 1960s were all run by renowned feminists and had a stron

Vintage Style and Mediated Memories: Sixties DIY

Heike Jenss

Source: Fashioning Memory. Vintage Style and Youth Culture, 2015, Berg Fashion Library

Book chapter

original clothes from the sixtiesIn spite of the importance attributed to old, original second-hand clothes, it is not the case that all clothes worn by sixties stylers are actual survivors from the 1960s. A restriction to old clothes would lead to a rather reduced wardrobe, since not all clothes desired are available any longer—or may have ever existed in the past. The rarityrarity of old clothes that fit with the current tastetastes and contemporary interest in sixties style makes it essential

Reel to Real Life: Re-Fashioning India from Bollywood to Street

Arti Sandhu

Source: Indian Fashion. Tradition, Innovation, Style, 2015, Berg Fashion Library

Book chapter

Cinema in India is an extremely influential cultural medium. India has the world’s largest film industry with over 1,000 films produced every year in more than 20 languagesIbid. and over 14 million Indians go to the movies on a daily basis.In 2008 the industry was valued at approximately US$2.2 billion, and expected to grow by 9 percent p.a. till 2015 (Deloitte 2011 report: “Media & Entertainment in India Digital Road Ahead.” www.deloitte.com/in [accessed June 4, 2013]) Many more watch them at ho

Jacqueline Hancher

Tory Turk

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

1980s Style: Key Themes and Trends

Jo Turney

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

The 1980s will always be remembered as the decade of power dressing: a time when clothes became big in terms of size and glamour. Shoulders were padded, skirts were fuller, taffettas were crisper, silks exotic, and colors more vivid. Ostentation was the name of the game and bold patterns, from animal prints to architecture-inspired decoration, emphasized scale and luxury. These were frequently inspired by TV shows and glossy magazines. Luxury was also the watchword in daywear, where tweeds and ca

Early Commercial Television and Menswear, 1955–60

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

Cinema and Television Advertising For Menswear

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

The Jeans Market and Advertising Between 1950 and 1985

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

Levi’s 501: Back To The Future?

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

Introduction: Approaching Fashion, Identity and Celebrity Culture

Helen Warner

Source: Fashion on Television. Identity and Celebrity Culture, 2014, Berg Fashion Library

Book chapter

Most introductory anthologies on fashion begin with an attempt to answer the following question: what is fashion? This seemingly simple question lacks a simple answer. The meaning and significance of the term has altered over time, and therefore it can be difficult to offer an exact definition. This is compounded by the fact that certain terms are often used interchangeably: e.g. clothing and fashion. This project adheres to the school of thought which, to put it simply, conceives of fashion as a

The Place of Fashion Television in Cinema History: Industrial Discourse and Cultural Legitimacy

Helen Warner

Source: Fashion on Television. Identity and Celebrity Culture, 2014, Berg Fashion Library

Book chapter

The 1998 inaugural edition of the Hollywood Reporter: Fashion in Entertainment special issue emerged during a time of supposedly increased synergy between the fashion and film industries; yet its title—Fashion in Entertainment (my emphasis)—suggests that the trade press anticipated a much more seismic shift which would engulf a number of media and entertainment industries. However, echoing Ginsberg’s comments cited above, it was assumed that sport and music would be the most suitable platforms fo

Costume Design, Practices and Production Cultures

Helen Warner

Source: Fashion on Television. Identity and Celebrity Culture, 2014, Berg Fashion Library

Book chapter

I am a stylist, I like the commerce end of it. I love to style.

Fashion, Costume and Narrative Tropes in TV Drama

Helen Warner

Source: Fashion on Television. Identity and Celebrity Culture, 2014, Berg Fashion Library

Book chapter

The use of fashion in Sex and the City and Ugly Betty is bound up with notions of performativity and ‘excess’. Ugly Betty relies upon an ‘excessive’, ‘camp’ aesthetic which foregrounds its own construction and in so doing adopts an ambiguous attitude towards the notion of the ‘authentic’ self—at times entirely rejecting it in favour of an ‘image-based’ identity. This image-based identity is presented as potentially subversive and resistive, challenging the assumption that the so-called postmodern

Teen Fashion: Youth and Identity in Popular Teen Dramas

Helen Warner

Source: Fashion on Television. Identity and Celebrity Culture, 2014, Berg Fashion Library

Book chapter

Both Gossip Girl and The O.C. share similar thematic and narrative terrain. Each explores topics typically covered in teen dramas (friendship, alienation, family, sex and sexuality, drug and alcohol use, etc.) and is preoccupied with the anxieties regarding one’s position within social hierarchies. These anxieties are magnified insofar as they are shored up by an exploration of class relations; both shows are ‘fish-out-of-water’ narratives. The O.C. charts main character Ryan Attwood’s (Benjamin

Fashioning The Past: Gender, Nostalgia and Excess in ‘Quality’ Period Drama

Helen Warner

Source: Fashion on Television. Identity and Celebrity Culture, 2014, Berg Fashion Library

Book chapter

We always have two reactions to every episode of Mad Men. There’s the reaction to the story and characters, and then there’s the reaction to the costuming.

Fashioning Celebrity: Class, Tastemaking and Cultural Intermediaries

Helen Warner

Source: Fashion on Television. Identity and Celebrity Culture, 2014, Berg Fashion Library

Book chapter

In her article ‘Bringing out the * in You’, Deborah Jermyn (2006) calls for the substantial revision and re-imagining of traditional paradigms of television fame (Ellis 1992; Langer 1981). Using Sarah Jessica Parker as a case study, she demonstrates the ways in which the development of American ‘quality’ television complicates the longstanding assumption that ‘stardom proper’ is an exclusively ‘cinematic phenomenon’. Deriving from Ellis’s model (outlined in the introduction), it has long since be

Consuming Masculinity: Gender, Fashion and TV Celebrity

Helen Warner

Source: Fashion on Television. Identity and Celebrity Culture, 2014, Berg Fashion Library

Book chapter

The 1980s is often cited as an important period during which developments within consumer culture and the fashion industry resulted in increasing media and cultural attention to the male body (Connell 1987; Edwards 1997; Mort 1996; Nixon 1996). Often termed the ‘new man’, a particular incarnation of masculinity emerged which challenged the assumed truth that fashion was an exclusively feminine practice. Writing in the late 1990s, Tim Edwards (1997: 39) suggests that the ‘new man arose as a primar

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