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Introduction to Fashion Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

StylingFashion stylingTrends, how to spot current and emergingIn this chapter you will learn:

Photo Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Editorial styling, 6Photo stylingIn this chapter you will learn:

Preparing for a Test Shoot

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

At the Shoot

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

In Press and Picture: Kimono Discourse

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

This chapter examines kimono in printed texts, both writtenwritten and visual. This is important because printed text is largely responsible for the creation of trends and their diffusion among groups of consumers; thus it plays a key role in the fashion cycle. As Chapters 1–3 show, the written word is a key source for finding out about kimono in the past, as even when fabric or garments remain, these alone cannot enlighten us about their usage. Novels, trading tradingdocumentsdocuments, and patt

Between Torture and Transcendence: The Doll in Art

Adam Geczy

Source: The Artificial Body in Fashion and Art. Marionettes, Models, and Mannequins, 2018, Berg Fashion Library

Book chapter

Byron, George Gordon Lord“Prometheus”Schlegel, FriedrichLucindeFor with her is everything in nature is animate and inspired, and often remember fondly how she at Wharton, EdithThe House of Mirththe age of no more than one year old she saw and felt a puppetpuppet for the first time. A heavenly smile blossomed upon her face and she pressed a heart-felt kiss on its painted wooden lips.

On ‘The Street’: A Conceptual History of Street Style Photography

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

‘On street style photographydescription ofthe Street’ is the title of photographer Bill Cunningham, BillCunningham’s long-running weekly column (and now web video series) in the Sunday style section of the New York Times. It was also the title of Amy Arbus’ photo column in the Village Voice throughout the 1980s and 1990s. Midway through the first decade of the new millennium, Scott Schuman began using it as a heading for his posts on The Sartorialist, TheSartorialist website, followed by a ‘…’, t

Introduction: Anthropology, Street Style

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

It was Monday, 26 March 2012, a windy and unseasonably cold afternoon in Center City, Philadelphia. I was standing on the corner of Walnut and 18th Street, a backpack swung over my shoulders, a Panasonic Lumix GF-1 micro-four thirds camera dangling from my neck. My head ached. My teeth were grinding with caffeine. And my eyes were dry and strained from overuse, darting continually back and forth, as I assessed the outfit of every person passing by. I remember being self-conscious about what I was

The Business of Blogging: Free Labour, Freelancing, and Free Stuff

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

That was what the Chief Strategy Officer for a New York-based department store told me – without any hint of irony – as we chatted, four months before their local launch, in the private pavilion of a hotel rooftop lounge in Philadelphia. It was mid-afternoon in early summer, over two years into my street style project, and this was the first time I had met face-to-face with brand representatives from the fashion industry. It wouldn’t be the last. There was a round conference table in the centre o

Scene from the Sidewalk: Shooting Street Style at New York Fashion Week

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

In a Fashion Weekspectacle ofnow infamous New York Times T Magazine editorial entitled ‘The Circus of Fashion’, veteran fashion journalist Suzy Menkes, SuzyMenkes reminiscences about the relative austerity that used to define her industry. ‘We were once described as “black crows”, she writes, ‘ – us fashion folk gathered outside an abandoned, crumbling downtown building in a uniform of Comme des Garçons or Yohji Yamamoto, YohjiYamamoto. “Whose funeral is it?” passers-by would whisper with a mix o

Style Radar: On Becoming A Street Style Blogger and Knowing Whom to Shoot

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

Let’s go back to that day in late March of 2012, where we started this book, my first time out ‘on the street’ as a street style blogger. I had brought my camera and a stack of photo release forms, a notebook for jotting down thoughts, and an iPhone for posting Twitter updates to a non-existent set of followers. I was anxious and over-caffeinated, with little idea of where to go and even less of what to do when I got there. So I went to the first location that popped into my head, South Street. S

The Subject(s) of Street Style: Street Portraits as Fashion Singularities

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

What does street Philadelphiastylestyle photography ‘reveal’ about its subjects? What does it show us about who they are, where they are from, and the times they are living in? What hidden meanings does it unearth from the clothes they wear and the styles they embody? What kinds of anthropological knowledge, in other words, can we glean from a street style photograph? If the realism of street style photography is largely performative, a construct of the conventions photographers employ (see Chapt

Conclusion: Straight Up, Redux

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

In October 2012, after six years of posting his photographs online, Gunnar Hämmerle, the veteran street style blogger behind the Munich-based StyleClicker.net, made a decision. He he’d had enough of Fashion Week self-promotion, of style stars in brand name dresses lingering outside runway shows. He he’d had enough of the grind and the buzz of the street style hype machine, the competition among photographers over the same image, the regurgitation of the same clean, high fashion aesthetic. It was

Presentations and Beyond

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Presentation collection/product development designplanningNo matter how complex or simple the project, careful planning is the key to creating professional presentation boards. Many designers make a “working” list that they adjust to suit each project. The following list is generally sufficient and applicable to most projects, in that each stage of development enables you to gain momentum and move ahead with minimum backtracking. Each of the following stages will be discussed in sequence:

Menswear Presentations

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Children's wear presentationsportfolioPutting together the menswear portfolio requires very much the same approach as any other fashion design specialty, yet these portfolios do feature specific qualities related to industry needs and requirements. A professional portfolio generally focuses on a specialty area and look, including but not limited to the following: traditional/tailored classics, casual separates, contemporary sportswear, and formal wear. The design sketches in Figure 9.4a-d, all ha

Fashion Accessories Presentations

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

category specificsThe major areas of Categoriesfashion accessoriesfashion accessories are the following:

“We Also Should Walk in the Newness of Life”: Individualized Harlem Style of the 1930s

Carol Tulloch

Source: The Birth of Cool. Style Narratives of the African Diaspora, 2018, Berg Fashion Library

Book chapter

With the visual arts of the 1920s and 1930s anchored by black peoples, we can recollect and reimagine this twentieth-century moment when Harlem was not only “in vogue”, or “on the minds” of a complacent few, but also a geo-political metaphor for modernity and an icon for an increasingly complex black diasporal presence in the world.

“My Man, Let Me Pull Your Coat to Something”: Malcolm X

Carol Tulloch

Source: The Birth of Cool. Style Narratives of the African Diaspora, 2018, Berg Fashion Library

Book chapter

[P]eople are always speculating—why am I as I am? To understand that of any person, his whole life, from birth must be reviewed. All of our experiences fuse into our personality. Everything that ever happened to us is an ingredient.

Angel in the Market Place: The African-Jamaican Higgler 1880–1907

Carol Tulloch

Source: The Birth of Cool. Style Narratives of the African Diaspora, 2018, Berg Fashion Library

Book chapter

higgler (market trader): “A Jamaican Lady” postcardcritical draw ofLike many other African-Jamaicans featured on postcards during the late nineteenth and early twentieth century, this woman’s personal details are lost to us. There is no way of knowing her age. She could be anywhere between forty and sixty. What is suggested that if she was closer to sixty, she was an ex-slave, and if nearer to forty, then her parents were enslaved. Either way, this woman had a direct link to the pre-emancipation

Digital Disruption of the Fashion Industry

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

The business of fashion has undergone a revolution in the digital age of social media. It has democratized, disrupted, and even shifted the business model of the traditional fashion system. Most fashion industry veterans barely recognize the industry from a decade ago and continue to adapt to the emergence of new technologies and their influence on the new fashion consumer. This transition is not limited to marketing and management, but permeates to the core of design itself. While blogs and soci

Fashion and mobile media

Clare Harris

Source: The Fundamentals of Digital Fashion Marketing, 2017, Fairchild Books Library

Book chapter

Mobile devices allow customers to shop at any time on whatever device they want to use. Because of this, mobile marketing focuses less on the devices that are used and more on the customer’s ‘journey’.

Dress and Personality

Sharron J. Lennon, Kim P. Johnson and Nancy A. Rudd

Source: Social Psychology of Dress, 2017, Fairchild Books Library

Book chapter + STUDIO

In Chapter 1, “Why Study Dress?” we noted that why you look the way you do and the choices that you make to dress your body and thereby modify your appearance is a result of three major influences: the culture and environment that you are living in, the social groups that you participate in, and the combination of individual characteristics that make you a unique individual. In this chapter, we focus our discussion on an individual characteristic, the psychological concept of personality, and how

Fashion Film: from Hollywood to Hoxton

Jon Cope and Dennis Maloney

Source: Fashion Promotion in Practice, 2016, Fairchild Books Library

Book chapter

The relationship between fashion and moving image is long established and exhaustively documented, particularly in cinema. Countless “defining style moments” exist, from Annie Hall to Zoolander, and similarly there is a wealth of academic research on the subject, often debating the role of costume not only on our psyche, but also in wider culture and consumption.

Project Eighteen—Photoshop: Presentation

Robert Hume

Source: Fashion and Textile Design with Photoshop and Illustrator. Professional Creative Practice, 2016, Fairchild Books Library

Book chapter

In this project you will:

Traje De Crioula: Representing Nineteenth-Century Afro-Brazilian Dress

Aline T. and Monteiro Damgaard

Source: Dress History. New Directions in Theory and Practice, 2015, Berg Fashion Library

Book chapter

This chapter examines representations of Afro-Brazilian dress from nineteenth-century Brazil with the aim of examining the traje de crioula’s origin, formation and influence. The research includes comparative analysis of a broad range of nineteenth-century visual representations and written descriptions alongside analysis of surviving garments currently held in museum collections, and their subsequent interpretation and display. To present a case study for this chapter, a sample of four images is

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