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Menswear Retail and Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Retailtrend services by Retail – referring to the broader concept of the commercial activity of selling and buying – is one of the largest sectors to use trend services. Trend data and information can be used in numerous ways and in various sectors of menswear retail. For example, it can be used in the design of the actual product, if the retailer has its own brand, or it can be used in buying as an investment guide for the next season. Merchandisers work closely with buyers and with designers in

Importing fashion merchandise

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

importingglobal systemIf you look around the average American household today you will quickly discover that most of the articles there are from other countries. You would find the same result when examining the labels on your wearing apparel and may even realize that 100 percent of your clothes have been imported with much of it from China, as the 2015 dollar value in apparel imports from China alone totaled $30,540,941,000.http://otexa.trade.gov/msrcty/v5700.htm (viewed on August 23, 2016).

Incorporating sustainable fashion principles

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

From luxury to everyday necessities, the design, production, sales, and transportation of fashion merchandise creates employment for hundreds of thousands of people, if not millions, worldwide. When you dig a little deeper, it becomes apparent that job creationjob creation derived from this industry extends to

Emerging fashion industry issues

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

The marriage between fashion and technology has led to the emergence of a new line of products dubbed as “fashion tech” or “wearable technology.” While the fitness space led the way for the market expansion of these products, such as with the FitbitFitbit®, other more cost prohibitive accessories such as Google GlassGoogle GlassGoogle Glass® (Figure 10.1), only enjoyed a short period of media hype prior to its steady decline. Products offering greater functionality, such as Apple, IncApple, Inc.’

Buying for Different Types of Stores

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

buying,different types of products,buying,at different retail formats,Almost all the duties that are described in the last chapter are performed by a buyer at any type of retail store—no matter what products are sold. As you start to plan your career in retail buying, one of your first decisions should be to determine the types of merchandise that would interest you the most. Are you more interested insoft lines,soft lines orhard lines,hard lines? Soft lines are typically the apparel and accessor

Understanding Your Customers

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

positioning,marketing orientation developing consumer orientation,image,Aretail strategy,retailer’s success is directly dependent on consumer satisfaction; therefore, as a buyer you must be responsive to the wants and needs of consumers. Let’s review some key marketing concepts that affect all retailers today.

Developing Assortment Plans

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Buyers want to have enough products to meet customer demand without having to take markdowns because of having excess inventory. Maintaining such a balanced inventory requires skill and experience and takes considerable planning. As a buyer, you must prepare a detailed assortment plan for each item that you will be purchasing. You must also work within the framework established by your merchandise plan because quantity purchases for all items of merchandise must not exceed your dollar plan. Compr

Controlling Inventories

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

shrinkage,perpetual control system,inventory control systems,After deciding on the merchandise assortment that is to be carried, inventory control systems must be established. These controls involve the maintenance of stock levels in relation to changing consumer demand. The type of inventory control system used by a retailer will vary by type and size of the business and the kind and amount of information required. Inventory control for a department, such as hardware with thousands of different

Making the Purchase

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The most important terms that you will negotiate include (1) price, (2) discounts, (3) transportation, (4) allowances, and (5) return privileges.

Pricing the Merchandise

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

retail prices adjustments to,determining markup percentage,markup,cost of goods sold,Retail price includes (1) the cost of merchandise, plus (2) an additional amount known as markup. Markup must be large enough to cover the operating expenses of the retail organization while providing a profit.

Retailing in Developing and Emerging Markets

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Retailing in Multinational Markets

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Fashion Retailing

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Since the earliest days of civilization, people have been swapping, trading, or selling good to each other. Trade centers evolved, primarily out of convenience, as bazaars, markets, and fairs, where buyers and customers could come to a single location to compare and shop for a wide variety of goods. Not until the mid-1800s and the opening of the first department store—the Bon Marché in Paris—did modern merchandising as we know it begin to develop. Even then, it developed differently in the United

Global Women's Apparel

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Children's apparel,history of,For thousands of years, people made their own clothes, often even producing the raw materials and converting them into textiles with which they could sew. Until the mass manufacturing of clothing began, sewing was considered women's work, except for the clothing of the wealthy man, who wore “bespoke” handmade garments from a male tailor who specialized in men's high-fashion apparel.

Men's Apparel

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The oldest of the domestic apparel industries, the menswear industry gave birth to the women's and children's wear industries. It got its start in the late 1700s. Prior to that, the rich patronized tailor Slop shops,shops, where their clothing was custom-made or fitted to them. Everyone else wore homemade clothing.

Defining the Customer

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

The importance of focusing on a specific market and customer is directly linked to the job search process. Each clothing company has a reputation for a particular kind of clothing. This is not to say a company cannot make more than one product. Those that have divisions or licensees offer a variety of merchandise. Some companies have diffusion or secondary lines that capture “the look” the designer is known for while serving a different price point and category. For example, Ralph LaurenRalph Lau

The Fashion Footwear Consumer

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Consumer behavior is the study of how individuals make decisions about how to spend their available resources, time, money, and effort when purchasing products. This chapter will cover the key concepts underpinning the behavior consumers display when searching for, purchasing, wearing, evaluating, and disposing of footwear. It is important to make the distinction between the customer who is the purchaser of shoes—either an individual or a retailer buyer—and the consumer who is the end user or wea

Marketing Communications

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Establishing and maintaining a fashion footwear business, brand, or service requires consideration of various marketing activities and how to blend them together. Although awareness of the customer, the product, pricing, and where the product is sold is essential, it is also important to know how to communicate and promote the brand.

Mexico

Diana Bank Weinberg, Mohammad Ayub Khan and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Mexicooverview and historyemerging marketsMexicoMexicoAfter reading this chapter, you will

Turkey

Elida Camille Behar, Shubhapriya Bennur and Serkan Yalcin

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Turkeyemerging marketsTurkeyAfter reading this chapter, you will

What Is Visual Merchandising?

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Visual merchandising, once called display, has evolved from its origins as a store’s decorative arts department to its current status as a sales-supportive entity that impacts store design, store signage, departmental merchandise placement and display, store atmospherics, and store brand image. Where once the display department was charged with “making pretty,” the visual merchandising department is now challenged with “making sales.” In a large corporate retail operation, it is generally part of

Layout and Fixtures for Fashion Apparel

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Think of a retail store as a box that’s enclosed by ceiling, walls, windows, and floor. The strategic design of the store involves its exterior aspect (storefront and surroundings) and its interior (walls, floors, windows, doors, signage, lighting, furniture, and fixtures) as well as the arrangement of merchandise, fixtures, and displays on the selling floor. The total effect of these elements creates a statement about what shoppers will find in the box— retail atmosphere.

The Rise of the Hyperconnected Consumer

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

With over three billion Internet users and two billion social media users, it is no wonder that there is a shift in the behavior of consumers with the connected world around them (Kemp, 2015). Consumers continue to embrace these connections at accelerated rates through the adoption of mobile applications, social media communities, and the Internet itself. In this chapter, we will investigate these new connected consumers to see how they have adopted digital/social networks as part of their everyd

Digital Storytelling

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

In order for a brand to efficiently engage with their audience on social media they must be able to curate, share and convey their story. To show measureable results in real-time social space, marketers (social media strategists) must first develop and convey a strong media story about a brand. Storytelling is critical; it enables the consumer to experience different elements of that brand. In this chapter, we will explore a changing of the narrative, from brands being the storytellers to consume

The Evolving Measurable Impact of Social Media

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

Throughout this textbook, we have explored the theory and practice of digital and social media marketing. In this chapter we turn to experts working in the industry to give us further insight into the fields of search engine optimization (SEO), search engine marketing (SEM), and data contextualization. This chapter will evaluate how the industry is challenging new technologies, developing stronger data set algorithms, and changing the way brands market to consumers as a whole. We will also examin

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