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Intellectual property: Protection, enforcement and hidden issues

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

While the lengths to which IP protection should extend over the fashion industry may be left to the courts to answer, it can be said that there are several facets of the industry as a whole that are in need of protection. They range from a product design or functionality standpoint, to issues involving the manufacture of counterfeit goods, which have been linked to child and slave labor, as well as that such sales have been connected to the funding of terrorist activities.

Marketing compliance for the fashion industry

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

The US Federal Trade CommissionFederal Trade Commission (FTC) governs the prevention of unfair or deceptive acts or practices, which includes print and online advertising, marketing, and sales messaging. Setting both the guidelines and parameters for determining when a marketing claim would be considered deceptive, the FTC also has enforcement powers to penalize those marketers and advertisers whose content it concludes is deceptive to the average consumer.

Importing fashion merchandise

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

importingglobal systemIf you look around the average American household today you will quickly discover that most of the articles there are from other countries. You would find the same result when examining the labels on your wearing apparel and may even realize that 100 percent of your clothes have been imported with much of it from China, as the 2015 dollar value in apparel imports from China alone totaled $30,540,941,000.http://otexa.trade.gov/msrcty/v5700.htm (viewed on August 23, 2016).

Working with logistics and transportation providers

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

Reliable transportation is important not only for the protection of goods in transit but also to protect the “bottom line” of wholesalers and importers. This is because some retailers impose severe penalties on a seller who delivers late or otherwise causes a shipment to be considered a misdelivery. This can occur for several reasons, such as that a delivery was made to the wrong store location, or that the merchandise received was in the wrong color, style, size, or was otherwise nonconforming.

Location Factors

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Licensing, Franchising, and Strategic Alliances

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Retailing in Multinational Markets

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

The United States

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

South America

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Europe and Russia

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Global Fashion Business

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Buying merchandise for a retailer has become a global enterprise, involving planning, organization, and hard work, as well as extensive knowledge of the world's global fashion markets and related trade, import, and export agreements. Our discussion of global marketing and its buyers and sellers begins with understanding how the world's market centers developed and operate. We then discuss how importing, product development, and trade agreements work between the United States and its trading partn

The Global Footwear Trade

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Over the past twenty years, the developed world has rapidly increased its consumption of footwear. In order to fulfill Western appetites for more fashion at a cheaper price, this demand led to sourcing further afield to countries in the developing world. Footwear is not a straightforward product to make; it is labor intensive, and where there are large pools of willing workers, its production will thrive. Today’s sourcing strategies coupled with the rapid growth of consumerism through the retail

Mexico

Diana Bank Weinberg, Mohammad Ayub Khan and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Mexicooverview and historyemerging marketsMexicoMexicoAfter reading this chapter, you will

Turkey

Elida Camille Behar, Shubhapriya Bennur and Serkan Yalcin

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Turkeyemerging marketsTurkeyAfter reading this chapter, you will

China

Shubhapriya Bennur, Yiyue Fan, Md. Rashaduzzaman, Laubie Li, Jun Ying Yu and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

After reading this chapter, you will:

Emerging Markets

Shubhapriya Bennur and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Certain characteristics unique to emerging markets make them attractive to foreign investors. All these factors have to be thoroughly analyzed before investing in the market. Timing is very important in making the investment in these markets for various reasons:

India

Shubhapriya Bennur and Jaya Halepete Iyer

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Indiaoverview and historyemerging marketsIndiaIndiaretailersin IndiaAfter reading this chapter, you will

Qatar

Shubhapriya Bennur, Md. Rashaduzzaman, Samirah Alotaibi and Yiyue Fan

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Qataroverview and historyQatarThe State of Qatar is situated on a peninsula projecting into the Arabian Gulf, bordering Saudi Arabia to the south. Prior to the discovery of oil, the Qatari economy was largely based on pearl fishing. Within its 11,586 km2, Qatar holds the world’s third-largest gas reserves and the largest single non-associated gas field. Today, through the careful exploitation of these massive hydrocarbon resources, Qatar ranks as one of the richest nations in the world, achieving

Step 2: Macro Environmental Analysis

Jung E. Ha-Brookshire

Source: Global Sourcing in the Textile and Apparel Industry, 2nd Edition, 2017, Fairchild Books Library

Book chapter

While new products are being developed, sourcing personnel take all the information on new products and start to select the most appropriate supplier to produce and deliver the products for the company. In particular, if sourcing personnel are looking into new countries as sourcing destinations, macro environmental analysis must be performed to see if entering a new country would be feasible for any given sourcing project. This chapter discusses the second stage of the seven core steps of global

Step 5: Preproduction, Production, and Quality Assurance

Jung E. Ha-Brookshire

Source: Global Sourcing in the Textile and Apparel Industry, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Upon completion of the purchase order, the supplier starts preparing raw materials and production techniques for main production. If the letter of credit is an agreed-on method of payment, the sourcer opens a letter of credit to the supplier through the bank. The supplier then can use that guarantee of payment by the issuing bank to finance raw material purchases or production, labor costs, and other expenses. Most sourcers in today’s marketplace are heavily involved in preproduction stages with

Step 6: Logistics and Importing Processes

Jung E. Ha-Brookshire

Source: Global Sourcing in the Textile and Apparel Industry, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Once production is complete and goods are shipped, sourcing personnel work with the import and/or logistics department to legally import foreign goods into the sourcer’s country. Logistics has been of increasing importance in recent years as sustainability efforts have increased. Shipping’s impact on climate change, air quality, noise, and waste has been criticized and “greener” (or environmentally friendly) logistics options have been suggested by many logistics companies. In addition, each coun

Step 1: New Product Development

Jung E. Ha-Brookshire

Source: Global Sourcing in the Textile and Apparel Industry, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Sourcing personnel have a variety of responsibilities throughout the global supply chain. As discussed in Chapter 1, the objective of sourcing is centered on acquisition and delivery of parts or finished products and, therefore, sourcing personnel are mainly responsible for business activities related to finding and attaining the parts or products, and delivering such products to the right places at the right times. In addition to these core sourcing activities, sourcing personnel, as members of

South Korea

Ji Hye Kang, Shubhapriya Bennur, Sowon Hahn, Junghwa Son, Sung Ha Jang and Youngsoo Ha

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

South Koreaoverview and historySouth KoreaAfter reading this chapter, you will

Thailand

Takeshi K.N., Monthinee Tricharoenrat, Shubhapriya Bennur and John Walsh

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Turkeyoverview and history“Thainess, ”Thailandretailers, domesticThailandoverview and historyemerging marketsThailandThailandAfter reading this chapter, you will

A Product Development Perspective On Quality

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Employees . . . who work in quality . . . must be the voice of the consumer. They need to know and use information from all facets of the industry because developing a quality product through design, production, and delivery is both a science and an art.”

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