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Fashion on Smartphones

Leopoldina Fortunati and Yao Nie

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives 2010

Encyclopedia entry

This article investigates fashion mobile applications that are mapped according to their features: content typology, number and average scores of ratings, as well as number of reviews posted by users and their content. Second, user behavior is compared between the United States and China, the two biggest smartphone markets in the world. Fashion mobile applications have an indirect relationship with the fashion system and millions of potential customers. In these applications, in fact, the relatio

The Beauty Blogosphere

Shari Sims

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives 2010

Encyclopedia entry

Women have sought advice—from each other, from experts, from style setters, from servants to the stars—for as long as they have decorated their appearance using cosmetics. Non-Western women passed down traditions from one generation to another; in the twenty-first century, social media have literally upended traditions while helping to create new ones. There are hundreds of beauty blogs (some estimate at least four hundred) in addition to the active Web sites of women’s magazines and cosmetics co

Hijab Online

Emma Tarlo

Source: Visibly Muslim. Fashion, Politics, Faith 4th Edition 2010

Book chapter

A brief glance at the homepage of thehijabshop.com gives a flavour of the nature of this commercial venture. The consumer is confronted by a range of different products and techniques of display. At the time of writing, this consisted of a new range of trendy modern jilbabs displayed on live models without heads, Cindy van den Bremen’s sports hijabs worn by professional models, the ‘pick of the day’ hijab displayed on a plastic mannequin of Caucasian complexion, a selection of fancy hijab pins, a

Islamic Fashion Scape

Emma Tarlo

Source: Visibly Muslim. Fashion, Politics, Faith 4th Edition 2010

Book chapter

If there is one factor that the first generation of British Islamic fashion designers share in common it is an understanding of the clothing dilemmas of young Muslims living in the West who wish to dress in ways that are fashionable and modern on the one hand and faithful and modest on the other. It is a dilemma which most designers learned, not so much through savvy market research and economic foresight, as from their own highly personal experiences of being unable to find clothes which express

Virtual Worlds, Dress, and Fashion

Sarah Barbara Watstein and Kelly Czarnecki

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives 2010

Encyclopedia entry

A new category of Internet sites has appeared during the last decade—virtual worlds or immersive environments—with fashion playing an important role. In these environments, visitors, also called residents, have established thriving communities interacting on various levels as “avatars,” originally a Hindu word, here used to describe the embodiment of the user within the environment. Modifying one’s look as an avatar is popular among teens and adults. Second Life has the largest following of any v

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