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The Creative Process In Promotion

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“When I started, the only enclosed office was mine. I spent the first half of my first day feeling removed…. It eliminates the creativity.”

Arabella Pollen

Katy Conover

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Introduction

Adam Geczy and Jacqueline Millner

Source: Fashionable Art, 2015, Berg Fashion Library

Book chapter

And now the art world has become so big and stars seem to come and go as swiftly as reality television characters in Hollywood …

The Design and Rhetoric of Menswear Press Advertisements

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

The Art Versus Commerce Debate

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

Effective Fashion Communication

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

The Writing Process

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Writing for Newspapers

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Writing for Magazines

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Writing for Broadcast Media

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Writing for Advertising

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Writing for Public Relations

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Writing for New Media

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Scholarly Writing

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Writing Books

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Writing Business Communications

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Identity Crises

Ralph Caplan

Source: Cracking the Whip. Essays On Design And Its Side Effects, 2006, Fairchild Books Library

Book chapter

In the years between Cleopatra and Who’s Afraid of Virginia Wolf? a friend of mine suffered a peculiar form of misery. His name is Richard Burton, and women kept calling him up to flirt with him, propose to him, and ask whether he was “the real Richard Burton.” He always replied that he thought he was as real as anyone else, but was beginning to question it. “One thing I am sure of,” he told me, if not his callers

Object Lessons

Ralph Caplan

Source: Cracking the Whip. Essays On Design And Its Side Effects, 2006, Fairchild Books Library

Book chapter

I can’t fix anything and almost never try to. Since this disciplined abstention limits my need for tools, you might expect it to limit my interest in hardware stores as well. It doesn’t. Hardware stores rank with bookstores and bed as environments of choice, and I spend time in them every chance I get. As design experiences they are almost invariably superior to the kind of shops that used to be called “good design st

For Sale

Ralph Caplan

Source: Cracking the Whip. Essays On Design And Its Side Effects, 2006, Fairchild Books Library

Book chapter

J Bronowski, the scientist who wrote The Ascent of Man, remarked that, “A knife and fork are not merely utensils for eating. They are utensils for eating in a society in which eating is done with a knife and fork. And that is a special kind of society.” Design, in other words, is an expression of culture. And since most of the design in our lives is produced by corporations, corporate culture is inevitably reflected i

Being There

Ralph Caplan

Source: Cracking the Whip. Essays On Design And Its Side Effects, 2006, Fairchild Books Library

Book chapter

Italian has been “in” for so long I have to remind myself that for me it wasn’t always. I grew up in a steel-producing town that was “ethnically diverse,” although none of us knew enough to call it that. All we knew was that there were a lot of Poles, Czechs, Ukranians, Croatians, Russians, Greeks. And Italians. With the exception of a handful of peripheral Jewish merchants, whoever was left was “Ameri

Now and Then and Next

Ralph Caplan

Source: Cracking the Whip. Essays On Design And Its Side Effects, 2006, Fairchild Books Library

Book chapter

The world won’t stop,” Mary Chapin Carpenter insists on one of her earlier CDs. Her claim is backed up by paleontologist Stephen Jay Gould, who said “apocalyptic predictions always fail!” Certainly they have failed so far. The world has not ended; but, its component parts have been slipping away so steadily that each day brings the prospect of a new singular cessation. We are threatened regularly with the end of

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