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Bibliographic guide

Western subcultural style uses the dressed body as a place of social critique and artistic expression that does not follow the conventions of mainstream style. Subcultural dress can also demonstrate lifestyle and community participation, as well as individual experiences that pertain to the subcultural interests. Scholarship on the dress practices of punk, goth, hip-hop, hippie, and other underground lifestyles has shown that subcultural dress can be a catalyst for change in the mainstream fashio, Berg Fashion Library

The Turn to New Consumers and Youth Culture

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

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