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Emerging fashion industry issues

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

The marriage between fashion and technology has led to the emergence of a new line of products dubbed as “fashion tech” or “wearable technology.” While the fitness space led the way for the market expansion of these products, such as with the FitbitFitbit®, other more cost prohibitive accessories such as Google GlassGoogle GlassGoogle Glass® (Figure 10.1), only enjoyed a short period of media hype prior to its steady decline. Products offering greater functionality, such as Apple, IncApple, Inc.’

The Buying Function in Retailing

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

buyers,factors affecting scope of,buyers,Often, buying appeals to college students because they see the glamour associated with frequent travel to exciting places, such as New York City, Los Angeles, Paris, Hong Kong, or Milan, for buying trips where they get to spend hundreds of thousands of dollars, and in some cases even millions of dollars, on the newest styles andfashion merchandise,fashions. Travel may be exciting, but often all that a buyer may see of a city is the view from a taxi on the

Understanding Your Customers

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

positioning,marketing orientation developing consumer orientation,image,Aretail strategy,retailer’s success is directly dependent on consumer satisfaction; therefore, as a buyer you must be responsive to the wants and needs of consumers. Let’s review some key marketing concepts that affect all retailers today.

Understanding Product Trends: What Customers Buy

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

product line,As a buyer, you must plan and control the kinds of products that will be offered in your store or department. In other words, you must be concerned with the merchandise mix,merchandise mix—the types or mix of products that are available for customers to purchase. The merchandise mix that you select should meet the specific needs of your customers. It must be frequently monitored because an appropriate mix today might not contain the right products tomorrow.

Controlling Inventories

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

shrinkage,perpetual control system,inventory control systems,After deciding on the merchandise assortment that is to be carried, inventory control systems must be established. These controls involve the maintenance of stock levels in relation to changing consumer demand. The type of inventory control system used by a retailer will vary by type and size of the business and the kind and amount of information required. Inventory control for a department, such as hardware with thousands of different

Future Postscript: Shells and Ghosts, Bodies and Souls

Adam Geczy

Source: The Artificial Body in Fashion and Art. Marionettes, Models, and Mannequins, 2018, Berg Fashion Library

Book chapter

Baudelaire, CharlesMost of The Ghost in the Shell (film)The Ghost in the Shell 2: Innocence (film)The Ghost in the Shell 2: Innocence (film)the little ones want above all to see the soul, some after a little recreation, others straight away. It is the greater or lesser invasion of desire that determines the greater or smaller longevity of the toy. I feel I don’t have the gumption to reproach this childhood mania: it’s the first metaphysical tendency. When the desire is stuck in the marrow of the

Sneakers as A Subculture: Emerging From Underground to Upperground

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

It [subculture] has come to signify the twentieth-century category for youth groups who possess some sort of marked style and shared affiliations. Whereas sociologists use the term to describe an infinitely wider array of groups—sport fishermen, West Texas Baptists, or toy train hobbyists—“subculture” is more popularly used to characterize groups of young people. (Clark 2003: 223, footnote 2)

Light and Lighting

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

natural day lightLED (Light-Emitting Diode)HID (high-intensity discharge)colorusing to promote colorbouncing of lightfixturesimportance oflight/lightingbouncing ofincandescent lightfluorescent lightartificial lightinglight/lightingretailLighting is an important aspect in every area of a retail operation. It begins outside where the customer arrives in the parking lot and stretches into the aisles and perimeters of the retail selling space. It illuminates the window displays, display cases, shelve

Exhibit and Trade Show Design

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

balancedefinedexhibits types ofExhibits are designed to showcase objects or collections with the purpose of stimulating interest and educating viewers about a particular product, idea, or organization. And while the exhibit itself is organized and orchestrated for enjoyment, enlightenment, and experience, it may also be used to market and advertise a sponsor.

Social and cultural influences

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

long--term forecastingFashion forecasters project long-term social and cultural shifts, population trends, technological advances, demographicsdemographic movement, and developments in consumer behaviorconsumer behavior in long-term forecasting, future studies, or macro trendsmacro trends. A macro trend is a large-scale, continuous shift in consumer interest.

Location Factors

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Fashion Retailing

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Since the earliest days of civilization, people have been swapping, trading, or selling good to each other. Trade centers evolved, primarily out of convenience, as bazaars, markets, and fairs, where buyers and customers could come to a single location to compare and shop for a wide variety of goods. Not until the mid-1800s and the opening of the first department store—the Bon Marché in Paris—did modern merchandising as we know it begin to develop. Even then, it developed differently in the United

A Century of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

As Coco Chanel, Coco,Chanel once observed, “Fashion is not something that exists in dresses only. Fashion is in the sky, the street, fashion has to do with ideas, the way we live, what is happening.” Every part of life, including economic conditions, political events, health issues, cultural happenings, and more, affects what people wear, how it is produced, how people buy it, and how much they are able or willing to pay for it.

Textiles: Fibers and Fabrics

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

A fiber—an extremely fine, hairlike strand almost invisible to the eye—is the smallest element of a fabric. It is also the starting point of a fabric. Fibers can be spun or twisted into continuous threads called yarn, and yarns can be knitted, woven, or bonded into fabrics. Though small and fine, fibers have enormous influence on fashion. They are what give a fabric its color, weight, texture, and durability.

Product Development

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Product development,merchandiser role in,Product development,designer role in,Knock-offs,Anchors,American Apparel and Footwear Association,Product lines of apparel are created and styled for wholesale presentation several times, or seasons, per year. In the fashion industries, a product line is simply called a line. A line encompasses not only the individual item of apparel or accessories but the entire season's production from that manufacturer as well. The term line is used for moderate- and po

The Portfolio: A Statement of Style

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Portfolio casesmaterial selection and techniquePerhaps as important as what you choose to include in your portfolio is how you choose to present it. Selecting and using the appropriate art supplies demands serious consideration.

Organization and Contents

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Portfolio casesentry-levelEntry-level portfolioThe entry-level portfolio for applying to a fashion design program usually consists of a prescribed format (designed by the college) to demonstrate design, rendering, and presentation skills. Whether you prepared the portfolio on your own or during a pre-college program, your interviewer will be looking for drawing ability, creativity and imagination, individuality/style/ personal vision, and an awareness of fashion. These are the criteria you will b

Footwear Design, Construction, and Production

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Footwear production is costly and time consuming. Historically, shoes would have been made in the country where they were destined to be sold to the end consumer, where footwear “brands” were signs of good quality and durability rather than style statements. However, in recent times the inevitable and unstoppable development of offshore production, speed of change in fashion, and consumer requirements have meant that the location of footwear production has changed dramatically.

Lighting

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Lighting plays a major role in defining and strengthening a store’s brand identity. It contributes to the overall atmosphere and feel of the entire store environment. Think about the lighting in a Victoria’s Secret store. It may remind you of the lighting in your own home, soft and warm with highlights and shadows. Compare that mental image to the lighting in a Walmart—bright, cool, and shadow-free. Now imagine Victoria’s Secret with Walmart’s lighting and vice versa. Aside from the fact that suc

Grocery and Food Service Stores

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Just as fashion has touched every item in the home, from trend-colored vegetable brushes to Zen-style bamboo place mats, fashion has reached out to food. Minneapolis-based Byerly’s said it best with its “You Are What You Eat” special event, which launched the opening of its Maple Grove, Minnesota, store. Byerly’s unusual promotional show featured fashion models dressed in outfits fabricated or trimmed in food products such as cinnamon sticks, chocolate pieces, and Coca-Cola cans. See Figure 10.1

China

Shubhapriya Bennur, Yiyue Fan, Md. Rashaduzzaman, Laubie Li, Jun Ying Yu and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

After reading this chapter, you will:

Knitting Methods

Lisa Donofrio-Ferrezza and Marilyn Hefferen

Source: Designing a Knitwear Collection. From Inspiration to Finished Garments, 2nd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

The variety of knitting methods and machines available today is plentiful. The newest technologies and machines are capable of producing complex pattern designs and silhouettes through their ability to increase, decrease, and transfer stitches seamlessly. All weft-knitting machines, whether single-bed, double-bed, or the newer electronic systems with slide beds, have the capacity to knit, tuck, and miss stitches. All of these methods are the techniques used to manipulate loops and stitches in ord

Current and Future Global Sourcing

Jung E. Ha-Brookshire

Source: Global Sourcing in the Textile and Apparel Industry, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Port, customs, and logistics issues are another macroeconomic situation with which today’s sourcing executives are concerned (Pious & Burns, 2015). This concern reflects recent port and logistics disruptions as a result of several truck drivers’ and port-workers’ strikes since 2013 in the United States. In 2015, 20,000 or more union workers of Pacific Maritime Association went on a labor strike, causing a suspension of the loading and unloading of containers and other cargo ships for almost a wee

Fashion marketing and digital technologies

Clare Harris

Source: The Fundamentals of Digital Fashion Marketing, 2017, Fairchild Books Library

Book chapter

Fashion—styles and trends in clothing and accessories—is an important part of our culture and economy. The fashion system is a term used to describe everything that is part of fashion—its art and craft, business and industry, production and consumption, and the language and imagery it uses.

Fashion and online marketing

Clare Harris

Source: The Fundamentals of Digital Fashion Marketing, 2017, Fairchild Books Library

Book chapter

While the simplicity of Facebook makes it accessible for a range of fashion practitioners, a website is probably still the most important piece of a fashion marketer’s online toolkit and how it is built will have an impact on its usability and search engine optimization (SEO).

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