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Introduction

Fiona Anderson

Source: Tweed, 2018, Berg Fashion Library

Book chapter

Exploring contemporary fashion imagery shows that the mythical or stereotypical connotations of tweeds form a useful starting point for a deeper investigation into their history. For example, an advertisementsadvertisement in Vogue magazinesVogue for Lauren, RalphRalph Lauren’s autumn/winter 2012 womenswear collection featured outfits that were strongly influenced by British country house partiescountry clothing and 1920s fashion, including fitted jackets and jodhpurs in tweed, worn with “mannish

Tweed: Terms, Descriptions, and Characteristics

Fiona Anderson

Source: Tweed, 2018, Berg Fashion Library

Book chapter

The word tweed began to be used to denote woolen cloths from Scotland in the twill weave from the 1830s.The Satirist, September 2, 1838, front cover. Before that decade, its only form was the proper noun, Tweed, which is the name of a river that flows through the Scottish Borders region. That river became well known throughout Britain and to an extent, Europe, in the early nineteenth century because of its close associations with the famous writer, Sir Walter Scott, who lived near it.D.Watson, “T

Origins and Early Development of Tweed to 1850

Fiona Anderson

Source: Tweed, 2018, Berg Fashion Library

Book chapter

Gulvin, CliffordGulvin argues that improvements made in the Scottish woolen industry between 1770 and the late 1820s helped to lay the foundations for the later successful development of tweed production. Prior to the 1770s, the production of woolens in Scotland was considerably less advanced than that of its neighbor England in terms of its economic success and the quality of its cloths. By the late eighteenth century, England had long been renowned for producing fine broadclothsbroadcloths, whi

Tweed, Male Fashion, and Modern Masculinities, 1851–1918

Fiona Anderson

Source: Tweed, 2018, Berg Fashion Library

Book chapter

Tweed trouserstrousers in “shepherd’s check” patternshepherd’s checks and other fancy woolensfancy patterns remained popular in Britain and Europe in the 1850s and 1860s.JamesLocke, “A Few Facts on the Tweed Trade,” The Border Advertiser, September 18, 1863, p. 3; CliffordGulvin, The Tweedmakers: A History of the Scottish Fancy Woollen Industry 1600–1914 (Newton Abbot: David & Charles, 1973), p. 80; FaridChenoune, A History of Men’s Fashion (Paris: Flammarion, 1993), pp. 84–5. The Juror’s Report

Sportswear Chic: Tweed in Womenswear, 1919–1952

Fiona Anderson

Source: Tweed, 2018, Berg Fashion Library

Book chapter

Detailed statistics about the proportion of British tweeds, which were consumed by women, or made specifically for the female market between 1919 and 1952 are not available. However, estimates from key Scottish woolen industry bodies and a government study give a useful indication about the picture within Scotland up to 1946. The visit of the Scottish Woollen Trade Mark Association (SWTA)Scottish Woollen Trade Mark Association to the USA and Canada toward the end of 1921 prompted an article in Ga

Couture to Pop and Nostalgic Fashion, 1953–1980

Fiona Anderson

Source: Tweed, 2018, Berg Fashion Library

Book chapter

Between the early 1950s and the late 1970s, the production of woolen cloths in Britain was still primarily concentrated in Yorkshire wool textiles industryYorkshire, Scotland and the West of England woolen industryWest of England.G. F.Rainnie, The Woollen and Worsted Industry: An Economic Analysis (Oxford: Clarendon Press, 1965), pp. 29–31. Yorkshire continued to suitsfor menform by far the largest manufacturing region and Brearley, AlanBrearley and Iredale, John A.Iredale concluded in 1977 that

Tradition and Innovation, 1981–2014

Fiona Anderson

Source: Tweed, 2018, Berg Fashion Library

Book chapter

Hardill, IreneHardill’s study shows that woolen manufacturing in Yorkshire wool textiles industryYorkshire, which was still by far the largest center of that industry in the UK had suffered major contraction by 1981.IreneHardill, The Regional Implications of Restructuring (Aldershot: Gower Publishing Company Limited, 1987), pp. 193–4. Research for this book has identified that by 2014, the few firms trading from Yorkshire that made tweeds and other woolen cloths, included Abraham Moon & SonsAbrah

Intellectual property: Protection, enforcement and hidden issues

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

While the lengths to which IP protection should extend over the fashion industry may be left to the courts to answer, it can be said that there are several facets of the industry as a whole that are in need of protection. They range from a product design or functionality standpoint, to issues involving the manufacture of counterfeit goods, which have been linked to child and slave labor, as well as that such sales have been connected to the funding of terrorist activities.

Wearers and Wardrobes

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

Wardrobe(s)Wardrobe(s)wardrobe studiesThe fashion fashionsystemsystem is realized in the creation of the fashion items, and in their diffusion to the public through mediamedia images. However, a fashion system does not exist without fashion leaders and followers. If there are no wearers, then there is no fashion. This chapter investigates kimono wearing practice through a wardrobe survey of kimono wearerskimono wearers, discussion of kimono group(s)groups, and also through interviews with kimono

Trend Forecasters—Fashion’s “Insurance Companies”

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

We used to say that if you can find areas of fear, uncertainty and doubt, that’s a sign that you should study them more closely. (Neil Bradford, CEO (2008–2009), WGSNWGSN)

Tastemakers—Hunt for the Incipient Taste

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

The discussion about trends has been sinking to a lower, very public level. Sofi Fahrman’sFahrman is a Swedish fashion journalist who writes about fashion in the Swedish tabloid Aftonbladet. fashion magazine writes about trends. I would never humiliate myself and write about stuff like trends. Fashion intellectuals don’t do trends. I only work with trends when I have advertising clients.

Designs, Brands and Trends—To Leave a Mark

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

The 1990s and 2000s were characterized by the emergence of “fast fashion.” With more efficient buying and distribution processes, mass-market fashion chainsmass-market fashion chains, such as the pioneering Spanish firm Zara, could get their clothes into their stores much more quickly than ever before. Fast-fashion chains broke with the seasonal model that had earlier dominated the industry, offering new goods every week. By transferring production to low-cost countries, primarily in Asia, where

Financialization and Trends—Trends as Fashion Risk

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

I’m completely ignorant. I’m a stock market analyst. I have been to two fashion shows, Burberry and Hugo Boss, and I have no clue if they are going to work, if it’s good or not. People around me looked like they were enjoying what they were seeing. No, as an analyst you always look at other things.

The Design Process

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

one-off design brief, alternative approach todocumentation included in design briefdesign briefdocumentation included inbalancedefinedbriefdesign concepts ofdirective forThe design design concepts ofprocess forprocess typically begins with a document known as a design processdesign directivedesign directive, which is also called a brief or deckdeck. The directive provides a comprehensive review of the proposed initiative. It can originate internally within the company or externally with a contrac

Materials and Graphics Used in Visual Merchandising and Store Design

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The more a designer knows about the woodcharacteristics ofcharacteristics of wood and its source, the better he or she can understand the degree of warmth and beauty it can bring to the fix-turing or store design. Every grain pattern is a unique masterpiece of design, texture, and wonder. These grain patterns also known as “figures or growth rings,” describe the texture found in wood such as BirdseyeBirdseye, curly, or fiddlebackfiddleback. Wood can be warm and welcoming or cool and contemporary,

Store Planning and Design

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

As retail continues to evolve so will the roles of visual merchandisers and store planners. Yesterday’s store planner is today’s “experience-maker.” The store planner is more than a space planner, decorator, and divider of the selling floor space; he or she is responsible for understanding inventory, allocation, expense control, interactive technology, strategies to increase basket size, and consumer demographics, all while communicating the corporate identity and brand values. A store planner is

Punk Style Past and Present

Monica Sklar

Source: Punk Style, 2018, Berg Fashion Library

Book chapter

leatherbeltshooded sweatshirt (hoodie)craftreconfiguredcolorblackapparelself-identified punkWhat is punk dress and how did it get that way? For some punk style is an obvious reference to green mohawkmohawk hair, a leather jacket, plaid plaidpantspants, and bootscombat bootscombat bootsboots. For others it is an oversized hooded sweatshirt and jeans, clean white shoes, and a wallet accessorychainchain. Some say it is a current caricaturecaricature logosof bandsof a dead movement while others say i

Europe and Russia

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Introduction

Carol Tulloch

Source: The Birth of Cool. Style Narratives of the African Diaspora, 2018, Berg Fashion Library

Book chapter

I once asked my father if it became compulsory for all men to wear flared trousers, what would he do? He replied, “Go in the nuddy [nude]”. I laughed at his response, thinking he was just old fashioned. I must have been about eleven or twelve and my idea of a well-dressed man came in the form of Jimi Hendrix who reigned supreme in such pants. This was the period of revolutionary dress for the young.

Here: The Haunting Joy of Being in England

Carol Tulloch

Source: The Birth of Cool. Style Narratives of the African Diaspora, 2018, Berg Fashion Library

Book chapter

[T]he past has to be taken apart. Old themes are worn as new details.

Zoomorphic Brooches in Roman Britain: Decoration or Religious Ideology?

Lindsay Allason-Jones

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

Fashion and Feminism

Henriette Dahan-Kalev and Shoshana-Rose Marzel

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

civil rightsgenderDuring the French Revolution, dress became an important issue: one of the ways in which revolutionaries’ values were to be obtained and symbolized was through the adoption of class-less styles of clothing, which expressed the ideals of Fraternity, Liberty, and Equality.

Tailoring Traditions

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

If people turn to look at you on the street, you are not well dressed.

Fashion Politics and Practice: Indian Cottons and Consumer Innovation in Tokugawa Japan and Early Modern England, C. 1600–1800

Beverly Lemire

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

textilescottonJapansixteenth–seventeenth centuriesEnglandsixteenth–seventeenth centuriesConsumerism, consumptionThe historical characteristics of consumer behavior have been the subject of intensive study for a generation.Among the pioneer studies see: Jan De Vries “Peasant Demand and Economic Development: Friesland 1559–1700,” in William Parker and E. L. Jones eds, European Peasants and their Markets, Princeton: Princeton University Press, 1975; Economic Policy and Projects: The Development of a

Ideology, Fashion and the Darlys’ “Macaroni” Prints

Peter Mcneil

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

Painted caricatures began on the “Grand TourGrand Tour” as private jokes shared between young men and their tutors. Private Italian painters working in Florence inspired the English development of this field. Etchings were made by Pier Leone Ghezzi (1674–1755) and Pietro Longhi (1702–85), and painted in Rome by English artists including Sir Joshua Reynolds and Thomas Patch (1725–82). Horace Walpole wrote in his journal thus: “Patch was excellent in Caricatura, and was in much favour with the youn

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