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London as a Fashion City

Edwina Ehrman

Source: Berg Encyclopedia of World Dress and Fashion. West Europe, 2010, Berg Fashion Library

Encyclopedia entry

London is part of a global fashion system, known in international circles for its fashion heritage and diversity, its hybrid sense of style, its vibrant consumer culture, and the creativity of its fashion graduates. It is equated with originality and experimentation and with styles that draw on a wide vocabulary of cultural references. The media tend to the innovative and radical, and the exposure given to designers who embody these qualities weights perceptions of London. The city plays a key ro

Boutique

Michele Majer

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Small retailing establishments were not new to the post-World War II period. In the first half of the twentieth century, Paris, London, and New York all had specialty shops. Usually owned by a single designer or proprietor, these operated between the highly exclusive couture houses and the large department stores, and catered to a well-to-do clientele with an emphasis on personal attention to the customer.

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