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Advertising and Public Relations: From Verbal to Viral

Jon Cope and Dennis Maloney

Source: Fashion Promotion in Practice, 2016, Fairchild Books Library

Book chapter

After explaining what advertising and public relations are, how they differ, and what they do, this chapter outlines how these deeply intersecting promotional disciplines combine in integrated campaigns to exploit the proliferation of digital channels that have transformed consumer communications during the Internet era. Q&As with practitioners offer insights into these vital segments of the industry in what some have called the “post-advertising era.”

Calvin Klein

Lauren Bowes

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

1980s Style: Key Themes and Trends

Jo Turney

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

The 1980s will always be remembered as the decade of power dressing: a time when clothes became big in terms of size and glamour. Shoulders were padded, skirts were fuller, taffettas were crisper, silks exotic, and colors more vivid. Ostentation was the name of the game and bold patterns, from animal prints to architecture-inspired decoration, emphasized scale and luxury. These were frequently inspired by TV shows and glossy magazines. Luxury was also the watchword in daywear, where tweeds and ca

Calvin Klein Collection, Calvin Klein, Spring/Summer 2000

Linda Welters

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Calvin Klein’s spring/summer 2000 menswear collection displayed all of the features that the New York designer had become known for during his illustrious career. Klein’s collection featured minimalist styles in luxurious, neutral-colored fabrics with a hint of sexuality. This collection was shown at a pivotal time in the company’s history, when Klein and his business partner Barry Schwartz were trying to sell the company, which had retail sales of $5 billion. Klein himself had overseen the desig

Brand Personification

Melissa G. Carr and Lisa Hopkins Newell

Source: Guide To Fashion Entrepreneurship. The Plan, The Product, The Process, 2014, Fairchild Books Library

Book chapter

A strong brand has incredible power—not just in how it is perceived in the world, but also in how it redefines the competitive landscape, connects with prospects and influencers, creates memorable experiences, builds lasting relationships, and helps entrepreneurs and corporate organizations better manage people, resources, and profits. The following images evoke the power and presence of internationally recognized brands (Figures 3.1, 3.2, 3.3, 3.4, and 3.5).

North American Influences on West European Dress

Rebecca Arnold

Source: Berg Encyclopedia of World Dress and Fashion. West Europe, 2010, Berg Fashion Library

Encyclopedia entry

North America’s effect on West European fashion is often viewed only in relation to Hollywood and celebrity. However, its influence has been far more diverse, from technological inventions to leisure wear and the professionalization of the industry.

Klein, Calvin

Gretchen Fenston and Beth Dincuff Charleston

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Klein’s designs, even in the excessive 1980s, continued to evoke a minimalist aesthetic, with a relatively restrained use of embellishment and color. The core of the collection was, as always, made up of timeless pieces in good fabrics. The Council of Fashion Designers of America (CDFA) recognized Klein when he won designer of the year awards in 1982 and 1983 for his women’s collection. Klein won a CFDA award in 1986 for both his men’s and women’s collections, the first time a designer had won bo

Jeans

Clare Sauro

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

The first true “jeans” were created in 1873 by Jacob Davis, a Nevada tailor, who went in with Levi Strauss, a San Francisco merchant, for the patent. The pair received a patent for the addition of copper rivets at the pocket joinings of work pants to prevent tearing—a boon to the many California miners and laborers. The first jeans Levi-Strauss and Co. produced were available in brown cotton duck and blue denim and were known as waist overalls (the name jeans not adopted until the mid-1900s). In

Advertising and Promotion

V. Ann Paulins and Julie L. Hillery

Source: Ethics in the Fashion Industry, 2009, Fairchild Books Library

Book chapter + STUDIO

Examples of unethical (and sometimes illegal) practices include “bait-and-switch” pricing, advertising an item as having a false “regular price,” and placing limiting conditions of a sale price in the fine print of an ad.

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