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Luxury Fashion Brands

Kaled K. Hameide

Source: Fashion Branding. Unraveled, 2011, Fairchild Books Library

Book chapter

The term LUXURY is actually a relative one. What may be luxury to one person or one culture may not be so to another, and what used to be luxury in the past may not be so in the future— in fact, it may even be considered standard. Nevertheless, we all seem to share some common understanding of what luxury ought to be. Just mention the word “luxury” and a mental image is automatically triggered. A few descriptions pop into most people’s minds, such as expensive, creative, trendy, exclusive, high q

Versace, Gianni and Donatella*

Gillion Carrara

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Donatella’s larger-than-life approach to creating fashion mirrored her brother’s maxim that fashion must fuse with the media, the performing arts, celebrity, vitality, and sexuality. Donatella staged the audacious, high-powered Versace runway shows after Gianni’s death, enlisting the friendship and devotion of many of the supermodels. Her brother had initiated successful advertising campaigns with photographers and artists beginning in the late 1970s: Richard Avedon and Andy Warhol, among others,

Iribe, Paul

Michelle Tolini Finamore

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

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