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Visual Media and Dress

Stella Bruzzi and Pamela Gibson Church

Source: Berg Encyclopedia of World Dress and Fashion. West Europe 2010

Encyclopedia entry

Visual media have played an enormous role in the development of fashion in West Europe. Fashion imagery emerged within print journalism, more specifically women’s magazines, in the eighteenth and nineteenth centuries. The development of popular cinema in the first half of the twentieth century had a momentous impact on the global fashion industry, especially in the star system, the “tie-in,” and the involvement of both couturiers and ready-to-wear designers in film. From the radical changes of th

Hawes, Elizabeth

Melinda Watt

Source: The Berg Companion to Fashion 2010

Encyclopedia entry

In 1932 Hawes and two other young American designers were promoted by the Lord and Taylor department store. This was one of the earliest attempts (if not the first) to prove that there was homegrown talent worthy of the public’s notice. Hawes fully understood the power of publicity and exploited it. The ensembles in her collections were named according to themes: Spring/Summer 1933 was political, and the collection included such ensembles as “The Five Year Plan,” a cotton nightgown and bed jacket

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