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Paquin, Jeanne

Jan Glier Reeder

Source: The Berg Companion to Fashion 2010

Encyclopedia entry

Astute and inventive in their approaches to doing business, the Paquins originated practices that later became standard operating procedures in the fashion world. Most sweeping was the concept of international expansion through opening foreign branches. In 1896 the house opened a full-scale branch in London, the first of its kind, where designs from the Paris house were produced in ateliers on the local premises. A branch in Buenos Aires and a fur establishment in New York followed in 1912, and a

Art Nouveau and Art Deco

Lou Taylor

Source: The Berg Companion to Fashion 2010

Encyclopedia entry

This appropriation of art nouveau styling coincided with the moment in the history of couture when a united business structure was firmly established by the Chambre Syndicale de la Couture Parisienne. Unrivaled elsewhere in the Western world, Paris couturiers dressed the women of international royal courts and high society including in Japan and tsarist Russia, the wives of the wealthiest international plutocrats, and the great actresses of the Paris stage. Commercial clients already included the

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