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Hollywood Style

Pamela Church Gibson

Source: The Berg Companion to Fashion 2010

Encyclopedia entry

Hollywood studios were beginning to appreciate their power. The studio system, which lasted until the 1950s, meant that stars and costume designers were under contract to a particular studio, which could profit from their work. The studios owned distribution rights in cinemas across America, and it was easy to export Hollywood films, first to Europe and later worldwide, despite the existence of national cinemas elsewhere. In the early 2000s, despite the vast size of the Hindi film industry, Ameri

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