Results: Text (1) Images (0)

Filtered by:

Clear filters
Sort by
Results per page
Results showing
1 - 1 of 1 (1 pages)
    Page 1 of 1
Renewing a Global Brand: FILA

GiHyung Kim , YoungJee Suh

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

FILA is an lifestyle sports brand founded in 1911 in Italy. FILA Korea, which started as a Korean branch of FILA Italy, acquired the global FILA brand in 2007 and became a global sports company. FILA Korea’s localization strategy, which guarantees the autonomy of its affiliates, led to excellent results, but in order to strengthen the brand identity and overcome the financial crisis and trend changes, a strong global brand image and a global hit product were desperately needed. Production of samp

Back to top
Results showing
1 - 1 of 1 (1 pages)
Page 1 of 1