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Hoyningen-Huene, George

William Ewing

Source: The Berg Companion to Fashion 2010

Encyclopedia entry

Ionic columns rose alongside factory smoke-stacks, Greek temples alongside railroad tunnels and depots & and the ladies and gentlemen of Paris, London, New York and Biarritz enjoyed the sunshine among pedestals from which the gods of ancient Greece looked down in naked silence, between snorting stallions and muscular heroes.

Creating a Collection in a Big Company

Kasper Tang Vangkilde

Source: Berg Encyclopedia of World Dress and Fashion. West Europe 2010

Encyclopedia entry

The creation of a fashion collection in a big fashion company is a complex cooperative process. Various people with diverse skills and experiences, such as designers, brand specialists, clothing technicians, production planners, and others, are involved in the creative process from the idea to the finished collection. HUGO BOSS, a leading European high-end fashion company, is a case in point. Because of the company’s strong product focus, each product group (for example, shirts or knitwear) is ha

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