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Materials

Erin Cadigan

Source: Sourcing and Selecting Textiles for Fashion, 2014, Fairchild Books Library

Book chapter

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose

Patagonia: Creative Sustainability Strategy for a Reluctant Fashion Brand

Rosemary Varley , Natascha Radclyffe-Thomas , William Webb

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

This business strategy case revolves around the marketing activities of the outdoor apparel brand Patagonia; specifically, the clothing product category. Patagonia was founded as a performance-wear brand designed for adventurous outdoors spirits who enjoy nature and respect the environment. Developing high-performance functional products and integrating sustainability give Patagonia authenticity amongst its consumers and form the core of its business and brand identity. The socially responsible a

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