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Designs, Brands and Trends—To Leave a Mark

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

The 1990s and 2000s were characterized by the emergence of “fast fashion.” With more efficient buying and distribution processes, mass-market fashion chainsmass-market fashion chains, such as the pioneering Spanish firm Zara, could get their clothes into their stores much more quickly than ever before. Fast-fashion chains broke with the seasonal model that had earlier dominated the industry, offering new goods every week. By transferring production to low-cost countries, primarily in Asia, where

Financialization and Trends—Trends as Fashion Risk

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

I’m completely ignorant. I’m a stock market analyst. I have been to two fashion shows, Burberry and Hugo Boss, and I have no clue if they are going to work, if it’s good or not. People around me looked like they were enjoying what they were seeing. No, as an analyst you always look at other things.

Internationalization of Retailing

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

South America

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Stella McCartney

Michelle Labrague

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Sonia Rykiel

Morna Laing

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Inspiration + Ingenuity

Melissa G. Carr and Lisa Hopkins Newell

Source: Guide To Fashion Entrepreneurship. The Plan, The Product, The Process, 2014, Fairchild Books Library

Book chapter

A preemptive step for a fashion entrepreneur is to examine the framework of fashion and deconstruct the unpredictable nature of it. Although it vacillates on the axis of change and innovation, fashion can be comprehended and forecasted if intensely tracked and intimately followed from season to season. Fashion is immediate and competitive. Designers consistently manipulate fabrics, silhouettes, colors, textures, and other details to manifest their creative voice. Albeit individualized by brand, e

IT in the Clothing Industry

Céline Abecassis-Moedas

Source: Berg Encyclopedia of World Dress and Fashion. West Europe, 2010, Berg Fashion Library

Encyclopedia entry

Information technology (IT) in the clothing industry is one of the elements that allows the latest fashion trends from the catwalks to be transformed into mass-market products within days. In clothing manufacturing, it is important to distinguish between preassembly of garments (design, marker-making, or putting the patterns on the fabric, spreading the fabric, cutting, and bundling operations) and garment assembly. Most of the innovations in production and information technologies are taking pla

Sweden

Ulla Brück

Source: Berg Encyclopedia of World Dress and Fashion. West Europe, 2010, Berg Fashion Library

Encyclopedia entry

Historically there are several indications of an urge to follow fashion in Sweden, although changes were slow. During the sixteenth and seventeenth centuries medieval and Renaissance traits still dominated. In the eighteenth century, two-piece dresses for women and breeches and jackets for men became more common. Sweden has numerous varieties of provincial folk dress. Some consider these to be historic items, with strong local identification, while others see them as inventions of nineteenth-cent

A Global Perspective: International Shopping

Nancy Plummer

Source: Your Personal Style, 2009, Fairchild Books Library

Book chapter

“We are proud to bring the excitement and talent at our shows to people all over the world who love fashion. We are continuing to connect the global fashion community.”

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