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Reinvention and Renaissance: 1980s–2010

Joy Spanabel Emery

Source: A History of the Paper Pattern Industry. The Home Dressmaking Fashion Revolution 2014

Book chapter

The 1980s witnessed a burst of computer technological. The technology was incorporated in pattern companies’ business practices in manufacturing and marketing procedures. By 1991, when restricted commercial use of the Internet was lifted, pattern companies embraced it to rapidly market their designs. Companies began to use computer applications to trim costs, to improve inventory control, and to boost productivity. For example, Simplicity used an application to streamline procedures for processi

Introduction

Jianhua Zhao

Source: The Chinese Fashion Industry. An Ethnographic Approach 2013

Book chapter

On a sultry summer day in Beijing in 2002, I was riding a taxi to a department store near Wangfujing. The store sold traditional Chinesestyle clothing, in which I was interested as part of my research on Chinese clothing styles. Suddenly, the taxi driver, a man in his forties, started yelling, “Ji (hooker)! Ji! [That] must be a ji.” Guided by his angry finger, I saw a tall slender young Chinese woman wearing a glaringly red backless silk halter-top secured with only two strings in the back, march

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