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Choosing an Image: Exploring Women’s Images through the Personal Shopper

Kate Gillen

Source: Through the Wardrobe. Women’s Relationships with Their Clothes 2001

Book chapter

Recently, televised ‘makeovers’ – in which a member of the public is plucked from obscurity and transformed, by virtue of clever hair, make-up and style consultants, into a glamorous creature – have become popular. Makeovers have now become almost ubiquitous, with a rash of television programmes portraying the results of makeovers not only on a person’s appearance, but also on their homes, gardens and even their cooking skills. Documentaries that follow the progress of raw recruits into shining p

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