Results: Text (239) Images (0)

Sort by
Results per page
Results showing
1 - 25 of 239 (10 pages)
    Page 1 of 10
Defining Trend Thinking and Concepts

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

ForecastingMeme theorytrend analysisTrend forecastingtrend predictionTrend thinking Trend prediction information is important for retailers and designers alike. Often menswear design graduates want to become trend-setting designers, which means focusing on a small sector of the market. However, the majority of menswear brands prefer to provide products that most men want – that is, that are targeted at the mainstream market. Of course, creativity cannot be removed from the process, but by taking

Menswear Retail and Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Retailtrend services by Retail – referring to the broader concept of the commercial activity of selling and buying – is one of the largest sectors to use trend services. Trend data and information can be used in numerous ways and in various sectors of menswear retail. For example, it can be used in the design of the actual product, if the retailer has its own brand, or it can be used in buying as an investment guide for the next season. Merchandisers work closely with buyers and with designers in

Incorporating sustainable fashion principles

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

From luxury to everyday necessities, the design, production, sales, and transportation of fashion merchandise creates employment for hundreds of thousands of people, if not millions, worldwide. When you dig a little deeper, it becomes apparent that job creationjob creation derived from this industry extends to

Today’s Buying Environment

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Retailing consists of all the business activities involved in the selling of goods and services to the ultimate consumers. Retailing, however, does not always require a store. Catalog sales, vending machines, e-commerce, and mall kiosks all fit within the scope of retailing. No matter where retailing occurs, however, someone must perform the buying function. Buying is the business activity that involves selecting and purchasing products to satisfy the wants and needs of consumers. Buying involves

Obtaining Assistance for Making Buying Decisions

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Marketing research is a systematic process of gathering, recording, and analyzing information about problems related to marketing. Good marketing research must be conducted in a comprehensive, step-by-step process; it cannot be haphazard. Marketing research involves using information, or data, from many different sources. As a buyer you must be able to do more than locate information; you must be able to analyze and use the information that you collect.

Understanding Your Customers

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

positioning,marketing orientation developing consumer orientation,image,Aretail strategy,retailer’s success is directly dependent on consumer satisfaction; therefore, as a buyer you must be responsive to the wants and needs of consumers. Let’s review some key marketing concepts that affect all retailers today.

Forecasting

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

forecast,scope of,Buyers typically develop forecasts to answer questions such as these:

Sneakers as Fashion: Reclaiming Masculine Adornment

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

Fashion is considered as a complex social practicepractice in which challenges to reform male appearances are sometimes made by figures with the powerpower to expect obedience. Men have also used their appearance as a strategy of refusal or disinterest in the dominant culture that surrounds them. Others have been reformers who tried to convince the populace that their model of dress would lead to better social relationships. (McNeil 2009: 15)

Trend-Forecasting Agencies—Backstage Legitimacy

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

backstage legitimacyWe think we have over 50 per cent market share. We are what Google is to search … We are the giant of the group. The Worth brothers were there at the right time and they flipped it from being a publication model coming two times a year to being an online model, which has really mirrored and enabled the fast fashion movement, so WGSNWGSN has been the key driving force in fashion the last ten years. (Neil Bradford, CEO, WGSN)

Why Do We Display?

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

It is an exciting time to be part of the visual merchandising and display industry! More thought, energy, and imagination goes into designing retail spaces than ever before. The consumer no longer comes to the store to shop but rather is on a quest for new experiences, sparking the growth of what is termed “experience design.” Shoppers empowered by technology and smartphones have changed the retail landscape. They are making up the rules, and retailers are listening—providing customers with the p

Fashion movement

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Berelovich, LillyLilly Berelovich, Owner, President, and Chief Creative Officer of Fashion Snoops

Punk Style and Society

Monica Sklar

Source: Punk Style, 2018, Berg Fashion Library

Book chapter

Dress products presenting punk imagery have become commercialized and widely distributed, although that does not necessarily strip them of all punk value. The design symbolism in punk style is affected by culture, consumptionfashionfashion consumption, and diffusionproduct diffusionproduct diffusion. Judy Attfield (2000) clarifies that the entirety of an object is more than its tactile and visible features, and also more than the social themes and ideas represented in the look of its design. The

Culture and Consumer Behavior

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Retailing in Developing and Emerging Markets

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

The Nature of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Fashion in children's wear,importance of,Webster's Dictionary defines fashion as “prevailing custom, usage, or style,”Merriam-Webster, “Fashion,” merriam-webster.com/dictionary/fashion. Accessed February 2013. and in this sense it covers a wide range of human activity. The term is used in this book in a narrower sense: fashion here means the style or styles of clothing and accessories worn at a particular time by a particular group of people. It also refers, in this book, to cosmetics, fragrances

The Environment of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Both manufacturers and retailers try to identify and select Target market,target markets for their goods. Target markets are specific groups of potential customers that a business is attempting to turn into regular customers. Businesses attempt to determine who their customers are, what those customers want, how much the customers are willing to pay for goods, where potential customers are located, and how many targeted customers there are.

The Movement of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

We have likened the movement of fashion to the movement of a river. As dress historian James Laver, James,Laver said, in comparing the fashion cycle to a force of nature, “Nothing seems to be able to turn it back until it has spent itself, until it has provoked a reaction by its very excess.”JamesLaver, Taste and Fashion, rev. ed. (London: George G. Harrop, 1946), p. 52. However, just as a river can swell to turbulent flood stage or be slowed or diverted by a dam, so the movement of fashion can b

Defining the Customer

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

The importance of focusing on a specific market and customer is directly linked to the job search process. Each clothing company has a reputation for a particular kind of clothing. This is not to say a company cannot make more than one product. Those that have divisions or licensees offer a variety of merchandise. Some companies have diffusion or secondary lines that capture “the look” the designer is known for while serving a different price point and category. For example, Ralph LaurenRalph Lau

The Fashion Footwear Consumer

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Consumer behavior is the study of how individuals make decisions about how to spend their available resources, time, money, and effort when purchasing products. This chapter will cover the key concepts underpinning the behavior consumers display when searching for, purchasing, wearing, evaluating, and disposing of footwear. It is important to make the distinction between the customer who is the purchaser of shoes—either an individual or a retailer buyer—and the consumer who is the end user or wea

Visual Merchandising and Design Concepts for Retail, E-Tail and Wholesale

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Through the exploration of key visual merchandising and design principles, this chapter discusses some of the challenges that are specific to footwear and how these obstacles are overcome through the use of innovative and practical solutions in wholesale, retail, and now e-tail.

Brand Management

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Successful fashion footwear brands are not born overnight but rather evolve over time as a result of unique product, in-depth consumer research, carefully planned strategies and in many cases by capturing the spirit of the time, often by chance. This chapter explores how brands morph from “fad” brands into truly iconic brands by appealing to many different consumer types simultaneously.

Mexico

Diana Bank Weinberg, Mohammad Ayub Khan and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Mexicooverview and historyemerging marketsMexicoMexicoAfter reading this chapter, you will

Turkey

Elida Camille Behar, Shubhapriya Bennur and Serkan Yalcin

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Turkeyemerging marketsTurkeyAfter reading this chapter, you will

What Is Visual Merchandising?

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Visual merchandising, once called display, has evolved from its origins as a store’s decorative arts department to its current status as a sales-supportive entity that impacts store design, store signage, departmental merchandise placement and display, store atmospherics, and store brand image. Where once the display department was charged with “making pretty,” the visual merchandising department is now challenged with “making sales.” In a large corporate retail operation, it is generally part of

Grocery and Food Service Stores

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Just as fashion has touched every item in the home, from trend-colored vegetable brushes to Zen-style bamboo place mats, fashion has reached out to food. Minneapolis-based Byerly’s said it best with its “You Are What You Eat” special event, which launched the opening of its Maple Grove, Minnesota, store. Byerly’s unusual promotional show featured fashion models dressed in outfits fabricated or trimmed in food products such as cinnamon sticks, chocolate pieces, and Coca-Cola cans. See Figure 10.1

Back to top
Results showing
1 - 25 of 239 (10 pages)
Page 1 of 10