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Traditional Media

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“Despite the juggernaut of broadcast journalism, new media, news apps and podcasts cropping left and right, over half of the world’s population turns to a newspaper for credible information, every day.”

Direct Marketing And Sales Promotion

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“People continue to value direct marketing and printed communications from brands, finding that it plays a seamless role within their connected worlds, offers some qualities not found in other communications and is an essential part of the overall ‘brand experience.’”

Agnès B

Laura Snelgrove

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Celebrities

Pamela Church Gibson

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Music and Fashion

Van Dyk Lewis

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Bobby-soxers. With the birth of rock’n’roll in 1951, youth culture and popular culture gained impetus. In the 1940s, American teenage girls known as bobby-soxers, became famous not only for their fashions, but for their fanatical adulation of male crooners such as Frank Sinatra. Bobby-soxers wore ankle socks, hair ribbons, denim rolled-up jeans, felt poodle skirts with an embroidered and appliquéd French poodle, and blouses with small flounced edging, sloppy sweaters, and saddle shoes. Bobby-soxe

Menswear and the Media

Michael P. Londrigan

Source: Menswear. Business to Style, 2009, Fairchild Books Library

Book chapter

There are many different forms of media, including the following:

Writing for Broadcast Media

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

Writing for Advertising

Kristen K. Swanson and Judith C. Everett

Source: Writing for the Fashion Business, 2008, Fairchild Books Library

Book chapter

After you have read this chapter, you should be able to discuss the following:

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