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Importing fashion merchandise

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

importingglobal systemIf you look around the average American household today you will quickly discover that most of the articles there are from other countries. You would find the same result when examining the labels on your wearing apparel and may even realize that 100 percent of your clothes have been imported with much of it from China, as the 2015 dollar value in apparel imports from China alone totaled $30,540,941,000.http://otexa.trade.gov/msrcty/v5700.htm (viewed on August 23, 2016).

Charitable Non-Love and Philanthrocapitalism

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

Chapter 4 further develops the theme of power relations between design and craft and between the rich and the poor. Many designers working with craftspeople also run non-governmental organizations to ‘empower’ these workers, while cultivating the rhetoric of ethical business and philanthropy, and offering their customers in addition to luxurious clothing also good conscience. Such NGOs and trusts become effective tools of co-option of the village workforce into the capitalist system and reproduce

The Fashion Footwear Consumer

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Consumer behavior is the study of how individuals make decisions about how to spend their available resources, time, money, and effort when purchasing products. This chapter will cover the key concepts underpinning the behavior consumers display when searching for, purchasing, wearing, evaluating, and disposing of footwear. It is important to make the distinction between the customer who is the purchaser of shoes—either an individual or a retailer buyer—and the consumer who is the end user or wea

Footwear Design, Construction, and Production

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Footwear production is costly and time consuming. Historically, shoes would have been made in the country where they were destined to be sold to the end consumer, where footwear “brands” were signs of good quality and durability rather than style statements. However, in recent times the inevitable and unstoppable development of offshore production, speed of change in fashion, and consumer requirements have meant that the location of footwear production has changed dramatically.

The Global Footwear Trade

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Over the past twenty years, the developed world has rapidly increased its consumption of footwear. In order to fulfill Western appetites for more fashion at a cheaper price, this demand led to sourcing further afield to countries in the developing world. Footwear is not a straightforward product to make; it is labor intensive, and where there are large pools of willing workers, its production will thrive. Today’s sourcing strategies coupled with the rapid growth of consumerism through the retail

The Retail and E-Tail Landscape

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

In this chapter, key retailers are explored in some of the most significant marketplaces for fashion footwear, identified by the largest numbers of pairs purchased per capita. These markets have been identified as the United States and the UK, as both markets have the highest number of pairs purchased per head (via The World Footwear Yearbook, http://www.worldfootwear.com). Case studies demonstrating the changing face of retail and e-tail are examined, within different product sectors and at diff

Management Strategies for Retail Growth

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Retailing footwear is a diverse activity that encompasses a variety of elements in addition to selling tangible products. Fashion styles and trends move quickly, and there are fluctuations in consumers’ preferences. The technology to design and deliver product to stores is constantly evolving, and the means of display, communication, and promotion of footwear is now highly sophisticated. In recent years there has been rapid development of online retailing. Previously seen as an option or strategi

Visual Merchandising and Design Concepts for Retail, E-Tail and Wholesale

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Through the exploration of key visual merchandising and design principles, this chapter discusses some of the challenges that are specific to footwear and how these obstacles are overcome through the use of innovative and practical solutions in wholesale, retail, and now e-tail.

Brand Identity and Protection

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Fashion footwear is a complex industry where many variables converge to present brands with challenges that test their ability to become, and remain, credible. It is this credibility that is crucial for brands to survive, not just short term, but long term. And it is this credibility, in the eyes of the consumer, that allows brands to charge far in excess of production costs and overheads, and therefore yield greater profit.

Brand Management

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Successful fashion footwear brands are not born overnight but rather evolve over time as a result of unique product, in-depth consumer research, carefully planned strategies and in many cases by capturing the spirit of the time, often by chance. This chapter explores how brands morph from “fad” brands into truly iconic brands by appealing to many different consumer types simultaneously.

Marketing Communications

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Establishing and maintaining a fashion footwear business, brand, or service requires consideration of various marketing activities and how to blend them together. Although awareness of the customer, the product, pricing, and where the product is sold is essential, it is also important to know how to communicate and promote the brand.

Fabrication

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Every time that I wanted to give up, if I saw an interesting textile, print, whatever, suddenly I would see a collection.”

The Role of Sourcing

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Every time you spend money, you are casting a vote for the kind of world you want.”

Pricing and Costing

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Expect more, pay less”

Trends in Fashion Buying

David Shaw and Dimitri Koumbis

Source: Fashion Buying. From Trend Forecasting to Shop Floor, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Buyers help to set up a number of promotional retail activities, with the aim of achieving a higher gross margin each season while moving units at a more rapid rate. Many of these promotions typically entail some level of discount pricing, but there are also other promotional activities that can help to drive sales without compromising the overall pricing strategy as set by the buying and merchandising teams.

New Media

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“E-commerce is the best way for men to shop. It’s convenient, and guys don’t want to go out and shop.”

Competitive Analysis

Evelyn L. Brannon and Lorynn Divita

Source: Fashion Forecasting, 4th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

What is the right path? I know which is the right path; it’s that path which gives you the final result in the store.

Sophia Kokosalaki

Amber Jane Butchart

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Ethical Practices and Social Responsibility by Retailers

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

The realm of ethics in the retail environment has many facets. There are ethical concerns that are different for companies of different sizes, dilemmas that retailers must confront almost every day, developing a code of ethics, and so forth. Before a retailer can write an effective company code of ethics it must first understand what the word ethics means, become familiar with research that concentrates on ethics, focus in on pertinent ethical concerns and dilemmas, and examine existing codes of

Red or Dead, Spring/Summer 1995

Amelia Francis

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

The Red or Dead spring/summer 1995 ready-to-wear collection presents fashion pieces with a distinct moral statement: designer Wayne Hemmingway’s disgust at the practice of Western tourists exploiting the Far Eastern sex trade. This issue was particularly pertinent in the cultural context of the time. While this instance of a designer using his work to highlight cultural, ethical, and political dilemmas is by no means the first or last of its kind, the nature of the issue at hand, and the way it w

Textiles and The Environment

Ingrid Johnson, Allen C. Cohen and Ajoy K. Sarkar

Source: J.J. Pizzuto’s Fabric Science, 11th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

The twentieth century was an awesome period in human history due to the significant amount of technology developed during the time period. Cars, jets, computers, manufactured fibers, the artificial heart, television, and cell phones have benefited mankind. It was the golden age of science and technology.

Stella McCartney

Michelle Labrague

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Social Media and the Fashion Consumer

Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill

Source: The Why Of The Buy. Consumer Behavior and Fashion Marketing, 2nd Edition, 2015, Fairchild Books Library

Book chapter

The term social media encompasses a broad swath of Internet communications, and those communications channels are in an almost constant state of flux and evolution. But in essence, we can define social media as the collection of online spaces and tools that allow individuals and groups to generate content and engage in interactive, peer-to-peer conversations and content exchange. Just as traditional media span a variety of types and categories (see Chapter 10), the same is true of social media, w

How Ethics and Social Responsibility Impact Consumer Behavior

Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill

Source: The Why Of The Buy. Consumer Behavior and Fashion Marketing, 2nd Edition, 2015, Fairchild Books Library

Book chapter

As you've learned throughout this book, many conscious and unconscious factors go into every purchase decision a consumer makes. For a growing number of consumers in the 21st century, those factors include ethical considerations. Ethics is a system of moral values, or a set of principles that define right and wrong. In some cases, ethical standards are established for an entire culture or profession; medical ethics, for example, prescribe that physicians shall provide competent medical care, with

The Role of Government for Fashion Consumers

Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill

Source: The Why Of The Buy. Consumer Behavior and Fashion Marketing, 2nd Edition, 2015, Fairchild Books Library

Book chapter

Through the work of various agencies, the federal government provides oversight, creates standards, and enforces regulations designed to protect the public from unsafe products or unfair business practices. Those efforts may be supplemented with additional regulations implemented by individual state governments, and with the programs of industry associations, which sometimes take it upon themselves to adopt voluntary standards for their member companies to follow.

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