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Importing fashion merchandise

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

importingglobal systemIf you look around the average American household today you will quickly discover that most of the articles there are from other countries. You would find the same result when examining the labels on your wearing apparel and may even realize that 100 percent of your clothes have been imported with much of it from China, as the 2015 dollar value in apparel imports from China alone totaled $30,540,941,000.http://otexa.trade.gov/msrcty/v5700.htm (viewed on August 23, 2016).

Culture and Consumer Behavior

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Patagonia: Creative Sustainability Strategy for a Reluctant Fashion Brand

Rosemary Varley , Natascha Radclyffe-Thomas , William Webb

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

This business strategy case revolves around the marketing activities of the outdoor apparel brand Patagonia; specifically, the clothing product category. Patagonia was founded as a performance-wear brand designed for adventurous outdoors spirits who enjoy nature and respect the environment. Developing high-performance functional products and integrating sustainability give Patagonia authenticity amongst its consumers and form the core of its business and brand identity. The socially responsible a

Turtlebacks™

Marie Segares , Eda Sanchez-Persampieri

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

Following her completion of the Pet Product Design certificate program at the Fashion Institute of Technology, Lisa Barnes is looking for a way to scale her concept for hand knit, luxury pet apparel designed in natural, sustainable yarns. She develops Turtlebacks™, a line of dog coats, sweaters, and dresses with organic designs using ecofriendly materials. She explores translating her designs for knitting machines but decides instead to collaborate with a Peruvian women’s artisan collective. Once

Marketing Ethical, Sustainable, and Fair Trade Brands

Andrea B. Reyes

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

Fashion Disruptors (FD), a marketing consultancy firm specializing in branding and marketing, has developed a comprehensive analysis to help brands select which buzzword; ethical, sustainable, or fair trade, would best fit a brand’s marketing strategy. These buzzwords are packed with meaning but are often used interchangeably and thus incorrectly. As customers in the modern world are becoming ever more educated on these buzzwords, the fashion brands that label themselves as “sustainable” are enco

Urban Outfitters

Leslie Davis Burns

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

Urban Outfitters is a lifestyle retailer that offers an eclectic mix of merchandise and experiences in their more than 200 retail stores in the United States, Canada, and Europe. A merchandiser for Urban Outfitters has become aware of a new product category, fair trade artisan baskets, as a possible addition to their offerings. Two cal

Indigenous Designs Corp

Leslie Davis Burns

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Indigenous Designs Corporation is an apparel brand (menswear, womenswear, accessories) which values fair trade, supply-chain transparency, and environmental sustainability. Headquartered in California, USA, with partners in Peru, Indigenous is a certified B Corporation and is affiliated with the World Fair Trade Organization and the Social Venture Network. In addition, materials used for a variety of Indigenous products are compliant with several environmental certifications. Indigenous is explor

Fabindia: Fashion with Social Objectives

Dinesh Kumar , Punam Gupta

Source: Bloomsbury Fashion Business Cases

Level: Advanced

Business case

Fabindia is an Indian apparel company that involves traditional and village artisans in the manufacturing of its products. It works on the principle of “inclusive capitalism;” developing rural communities from which it sources its products and paying fair prices to the village artisans and producers, most of whom are women. Its objective is to ensure a “fair, equitable, and helpful relationship with [its] producers, and the maintenance of quality.” The company links more than 86,000 rural produce

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