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Footwear Design, Construction, and Production

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Footwear production is costly and time consuming. Historically, shoes would have been made in the country where they were destined to be sold to the end consumer, where footwear “brands” were signs of good quality and durability rather than style statements. However, in recent times the inevitable and unstoppable development of offshore production, speed of change in fashion, and consumer requirements have meant that the location of footwear production has changed dramatically.

Cause for Collaboration

Myles Ethan Lascity

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Uniqlo, a Japanese specialty store of private-label apparel, operates under the umbrella of Fast Retailing, the world’s fourth largest apparel retailer. Largely known for its abundance of brightly colored basics, Uniqlo has made itself a mass market, fast fashion force through diffusion lines with high-profile designers. At the same time Uniqlo has developed product lines using artwork and imagery as diverse as Andy Warhol’s famed Campbell’s Soup Cans and Disney’s Steamboat Willie. These collabor

FABSCRAP: Scaling Operations for Greater Impact in Reducing Fashion Industry Waste

Margaret L. Bishop

Source: Bloomsbury Fashion Business Cases

Level: Advanced

Business case

Sustainability in the fashion industry is increasingly important to consumers. Environmental concern is generally greater across younger individuals, who represent a majority of apparel consumers. However, even while voicing environmental concerns, these consumers want new products reflecting fashion’s latest trends. Thus, it is important for brands and retailers to simultaneously offer new products and to reduce waste. As company shareholders demand ever-increasing brand and retailer profits, hi

Chico’s Sizing

Leslie Davis Burns , Kathy K. Mullet

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Chico’s has developed a unique sizing system for its garments. With over 700 retail stores, as well as its catalog and website, Chico’s creates new designs weekly and uses a specialized sizing system to address its customers’ fit requirements. Students will address how the sizing system is different from other companies. Why would Chico’s choose to develop a unique sizing system? What would be the advantages and disadvantages from production, marketing, and retailing perspective of this sizing?

Fabric Choices for Brooks Brothers’ Made-to-Measure Dress Shirts

Leslie Davis Burns , Kathy K. Mullet

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

One of the services heritage brand Brooks Brothers offers to its customers is Made-to-Measure dress shirts. The current Brooks Brothers Made-to-Measure dress shirt program enables customers to order a custom-made shirt by selecting a dress shirt design, fit, and textile/material (either Classic 100 percent cotton or Non-iron 100 percent cotton fabrics in several weaves including herringbone, twill, broadcloth, oxford, and pinpoint). A team of designers and merchandisers at Brooks Brothers is eval

lululemon athletica

Leslie Davis Burns , Kathy K. Mullet

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Canadian company lululemon athletica® creates and sells technical apparel for yoga, running, training, and other fitness activities. With a loyal following of customers around the world, lululemon prides itself in offering high-quality performance apparel with a strong commitment to women’s fitness and empowerment. With rapid international growth, sourcing strategies and quality assurance programs have become critical. However, inferior materials and production in some of their products have led

Carter’s®, Inc. and Organic Cotton

Leslie Davis Burns , Kathy K. Mullet

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Carter’s®, Inc. markets a family of brands of apparel and accessories for babies and young children, including Carter’s and OshKosh B’gosh national brands. Carter’s, Inc. has a long history of providing quality and durable products for their target customer, continually assessing their customers’ wants and needs. One aspect of product development they are exploring is the use of organic cotton. Cotton plays an important role in all of Carter’s, Inc. brands, and sourcing ethically grown and harves

Turning Ocean Plastics into Sustainable Product Innovations

Nina Bürklin

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

The leading sportswear company Adidas and the environmental initiative Parley for the Oceans joined forces in 2014 to tackle the problem of increasing marine pollution caused by plastic waste. The goal of their strategic collaboration was to foster environmental sustainability by raising awareness for the cause and initiating specific activities within their stakeholder network. As part of its corporate social responsibility strategy, Adidas has partnered with the New York-based not-for-profit or

Natural or Synthetic Dyes?

Luis Quijano , Matalie Howard

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

As environmental regulations in developed countries become more strictly defined, there is an increasing need for sustainable measures for textile dyeing. In Teotitlan del Valle, Mexico, the textile dyeing techniques of indigenous cultures, using natural dyes, stretch back more than 1,000 years. However, due to a rise in urbanization prompting young adults to move from small rural towns to big cities, these techniques are facing extinction. Thus, the knowledge passed down from generation to gener

New Technology Acceptance in the Global Fashion Industry

Jennifer Kyungeun Lee

Source: Bloomsbury Fashion Business Cases

Level: Advanced

Business case

Laura & K Fashion is a well-known global sportswear company with excellent brand recognition that was established in the 1980s and is based in the United States. The company currently includes 21 private-label brands and 17 imported brands that are domestically distributed as well as globally, to 23 countries worldwide. Laura & K Fashion has been working with over 100 global supply-chain partners, including original equipment manufacturing (OEM) companies, mainly located in Asian countrie

Indigenous Designs Corp

Leslie Davis Burns

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Indigenous Designs Corporation is an apparel brand (menswear, womenswear, accessories) which values fair trade, supply-chain transparency, and environmental sustainability. Headquartered in California, USA, with partners in Peru, Indigenous is a certified B Corporation and is affiliated with the World Fair Trade Organization and the Social Venture Network. In addition, materials used for a variety of Indigenous products are compliant with several environmental certifications. Indigenous is explor

Lenzing Group and Eileen Fisher

Leslie Davis Burns

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Eileen Fisher Inc. launched an ambitious Vision 2020 with goals and commitments to expand their environmental and social sustainability practices. As part of fulfilling these commitments, they are exploring current practices and procedures. Currently, Eileen Fisher is using viscose rayon for several product categories and is exploring alternatives to this fiber such as TENCEL® produced by Lenzing Group. They are also exploring closed-loop textiles such as Lenzing’s Refibra® fibers. Students are a

Nudie Jeans

Leslie Davis Burns

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Headquartered in Sweden, Nudie Jeans is a premium denim apparel brand known for their brand community and their efforts around environmental sustainability and corporate social responsibility. Nudie Jeans products are made with environmentally sustainable fibers/materials and are primarily produced and sold using “dry denim” (not pre-washed and/or pre-distressed). Realizing that some consumers want pre-washed and/or pre-distressed denim jeans, Nudie Jeans is exploring environmentally sustainable

Revamping a Clothing Collection Program: UNIQLO

Leslie Davis Burns

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

In an effort to reduce the amount of post-consumer textile waste being sent to landfill, fashion brand companies have implemented retail take-back programs (clothing collection and recycling programs). For example, fast fashion specialty store brand, UNIQLO, implemented a program called UNIQLO All Product Recycling Initiative. Students are asked to evaluate UNIQLO’s program in comparison with programs of other fashion brands and recommend strategies for UNIQLO to revamp their program that results

Issues in Implementing 3D Technology

Kyunghi Hong

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

GOOD PEOPLE Co., Ltd. is a Korea-based small to medium-sized business company started in 1993. Their main product has been a variety of fashion underwear. Since 2012 the company has improved product quality by adopting new technology and has expanded into sports/smart wear. The company reorganized its R&D group and started collaborative research with CIAT (Center for Innovative Apparel Technology) and Korea Research Institute for Fashion. As a result, they not only upgraded various underwear

The Lime-Green Colored Glove

Valerie Wilson Trower

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

A cross-functional collaboration and an exercise in human resource (HR) management, this case explores an example drawn from a UK accessories manufacturer’s business to detail the consequences of the practical difficulties of sampling given a relatively small end-use. The designer for a large specialist supplier was required to determine if she should risk challenging her line manager—one of the owners of the company—and endure the adverse comments of other directors and senior colleagues, by sho

Creative Kids Wear’s Short Run

Connie Ulasewicz
Revised by: Nancy J. Rabolt , Judy K. Miler

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

A successful, privately-owned company manufactures high-quality, high-priced self-development toys that are sold only by non-store-direct company sales representatives. The owner of the company decided to expand, and diversify her business by creating a high quality brand children’s apparel line, with an educational element in the clothes, like the toys. An apparel production consultant is hired by the company owner to advise her on her new venture to expand and produce the new product line, and

The Flannel Organic Fiber Fiasco

Connie Ulasewicz
Revised by: Nancy J. Rabolt , Judy K. Miler

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

A quality-control problem of a US apparel company that sells layette items and accessories has been discovered by the owners. Items are made of 100 percent organic cotton fabric which is made in China and supplied through a distributor in Oregon. The apparel company’s fabric merchandiser, after several seasons, discovered that the fiber content of some items had been mislabelled. It is illegal to mislabel the fiber content of garments sold in the United States according to Federal Trade Commissio

Kowtow

Leslie Davis Burns

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Kowtow is an environmentally and socially sustainable women’s casual fashion brand with design and marketing headquarters in Wellington, New Zealand, and production sourced in India. Kowtow is sold direct-to-consumer through their own online shop and through online and brick-and-mortar specialty stores around the world. Kowtow’s design and merchandising teams have been researching gender inclusive design and merchandising strategies and are considering adding a unisex collection that would follow

The Fabric Problem

Diane Cantua
Revised by: Nancy J. Rabolt , Judy K. Miler

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

A new textile customer, and new to the industry, ordered wool jersey in varied colors. The representative for the textile company clearly explained the standard trade practices of the textile industry which includes the responsibility of the buyer to inspect fabric before cutting. These industry standards are included in the Worth Street Textile Market Rules which outline both buyers’ and sellers’ rights. Although the representative explained these, there was no specific signed contract stating t

The Confrontation

Jenny Greene
Revised by: Nancy J. Rabolt , Judy K. Miler

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

A large apparel manufacturer and a small retailer are working closely together to develop lines that will be successful at retail. Merchandise team planning occurs at design review meetings with a new retail buyer and the manufacturer’s technical designer. These meetings have become tense and have run overtime and it appears there is a designer/buyer conflict. Following fittings at the manufacturer’s New York office, fit changes are made to the designs and it is the job of the technical designer

Branding Strategies for Gentle Monster

Ho Jung Choo , Woo Bin Kim

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Gentle Monster is a South Korean luxury eyewear brand that launched in 2011. This relatively young brand achieved immediate success owing to its thoughtfully designed stores that are full of artistic inspiration and eyewear products with unique and trendy designs. Gentle Monster uses the physical store as an exhibition space to convey its brand image and not merely for product sales. Each store is designed with its own concept and utilizes various objects and sculptures to turn this selling place

The Face Shop

Sunwoo Kim

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

Korean cosmetics brand The Face Shop, launched in 2003 as a small business, has grown into a leading brand in the competitive Korean cosmetics market. The Face Shop is currently leading the K-beauty phenomenon by expanding its business into global markets, and is especially focused on Asian countries. The key factor to this success is the application of SPA (specialty retailers of private label apparel) strategies to the cosmetics industry, providing new value to consumers that were not previousl

The Future for Under Armour

Lisa Hodgkins

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

US athletic apparel company Under Armour, Inc. has experienced large-scale and consistent growth since it was established in 1996, but the company has a continuing need to maintain brand equity as they compete worldwide with other athletic-wear giants. This case study asks students to consider elements of successful branding, formulate ideas for targeting new customers, and recommend ways in which Under Armour can enhance the image and prestige of their brand.

Patagonia: Creative Sustainability Strategy for a Reluctant Fashion Brand

Rosemary Varley , Natascha Radclyffe-Thomas , William Webb

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

This business strategy case revolves around the marketing activities of the outdoor apparel brand Patagonia; specifically, the clothing product category. Patagonia was founded as a performance-wear brand designed for adventurous outdoors spirits who enjoy nature and respect the environment. Developing high-performance functional products and integrating sustainability give Patagonia authenticity amongst its consumers and form the core of its business and brand identity. The socially responsible a

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