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How Muslim Women Dress in Israel

Oz Almog

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

Islamic/Muslim dressIn order to understand fully Muslim female dress in Israel, some basic concepts will be clarified here. Islam, like most other religions, regulates the behavior of its believers.Linda B. Arthur ed., “Introduction,” Religion, Dress and the Body, Oxford and NY: Berg, 1999, p. 1. Like other faiths, its legal code lays down rules regarding the related fields of clothing and sexuality.Steele, Valerie, Fashion and Eroticism, Ideals of Feminine Beauty from the Victorian Era to the Ja

What Is Visual Merchandising?

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Visual merchandising, once called display, has evolved from its origins as a store’s decorative arts department to its current status as a sales-supportive entity that impacts store design, store signage, departmental merchandise placement and display, store atmospherics, and store brand image. Where once the display department was charged with “making pretty,” the visual merchandising department is now challenged with “making sales.” In a large corporate retail operation, it is generally part of

Fashion Apparel and Accessory Coordination

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Style is a way to say who you are without having to speak.”

Grocery and Food Service Stores

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Just as fashion has touched every item in the home, from trend-colored vegetable brushes to Zen-style bamboo place mats, fashion has reached out to food. Minneapolis-based Byerly’s said it best with its “You Are What You Eat” special event, which launched the opening of its Maple Grove, Minnesota, store. Byerly’s unusual promotional show featured fashion models dressed in outfits fabricated or trimmed in food products such as cinnamon sticks, chocolate pieces, and Coca-Cola cans. See Figure 10.1

Mannequins and Mannequin Alternatives

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

The mannequin is regarded as one of the fashion retailer’s most powerful communication tools. Used strategically, it speaks volumes about fashion trends and a store’s brand identity. We know that in order to communicate effectively, a store mannequin must relate to a shopper’s self-image. When shoppers follow current fashion—read about it, talk about it, look at it, buy it, and wear it—they are defining self and describing who they are through the clothing they wear. In fact, more than one indust

Digital Disruption of the Fashion Industry

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

The business of fashion has undergone a revolution in the digital age of social media. It has democratized, disrupted, and even shifted the business model of the traditional fashion system. Most fashion industry veterans barely recognize the industry from a decade ago and continue to adapt to the emergence of new technologies and their influence on the new fashion consumer. This transition is not limited to marketing and management, but permeates to the core of design itself. While blogs and soci

The Evolving Measurable Impact of Social Media

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

Throughout this textbook, we have explored the theory and practice of digital and social media marketing. In this chapter we turn to experts working in the industry to give us further insight into the fields of search engine optimization (SEO), search engine marketing (SEM), and data contextualization. This chapter will evaluate how the industry is challenging new technologies, developing stronger data set algorithms, and changing the way brands market to consumers as a whole. We will also examin

Presentation Trends for Knitwear

Lisa Donofrio-Ferrezza and Marilyn Hefferen

Source: Designing a Knitwear Collection. From Inspiration to Finished Garments, 2nd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

The purpose of your portfolio is to clearly represent your skills and highlight your best work. In an interview, your résumé states your qualifications, and your portfolio represents your mastery of skills you bring to the job. Be focused and concise in what you include in your portfolio. Do not show volumes of work. Show only your best work.

Design Research and Inspiration

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

You can say that designing is quite easy; the difficulty lies in finding a new way to explore beauty.

Consumer Markets

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“If you want to engage consumers, you can’t just talk at them. You have to have a two-way dialogue.”

Trend Forecasting

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Embrace the paradoxes. For every trend you can spot, there’s an equally valid countertrend at the other end of the spectrum. There is no longer one right way . . . to design a product, merchandise a line, or assort a department.”

Line Development

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Design is an art; fashion is about capitalizing on a moment.”

The Fashion Buyer

David Shaw and Dimitri Koumbis

Source: Fashion Buying. From Trend Forecasting to Shop Floor, 2nd Edition, 2017, Fairchild Books Library

Book chapter

A fashion buyer is the individual or group of individuals (the buying team) whose primary role is to purchase merchandise for a retail organization. They work diligently in researching trends; sourcing materials and/or product; creating seasonal buying plans; and working with outside vendors and designers to produce a range that will be distributed through various retail channels such as brick-and-mortar locations, online stores, and/or catalogs.

Sources of Buying Inspiration

David Shaw and Dimitri Koumbis

Source: Fashion Buying. From Trend Forecasting to Shop Floor, 2nd Edition, 2017, Fairchild Books Library

Book chapter

A buyer will be faced with many challenges, but the greatest one by far is trying to create a seasonal range for both domestic and international markets. Retailers who invest in overseas markets will typically create buying teams for both national and international home office locations, ensuring that the target market is accurately reached in those locations.

Trends in Fashion Buying

David Shaw and Dimitri Koumbis

Source: Fashion Buying. From Trend Forecasting to Shop Floor, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Buyers help to set up a number of promotional retail activities, with the aim of achieving a higher gross margin each season while moving units at a more rapid rate. Many of these promotions typically entail some level of discount pricing, but there are also other promotional activities that can help to drive sales without compromising the overall pricing strategy as set by the buying and merchandising teams.

The Birth of Paris Fashion

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Le travail des modes est un art: art chéri, triomphant, qui dans ce siècle, a reçu des honneurs, des distinctions. Cet art entre dans le palais des Rois, [et] y reçoit un accueil flatteur.

Liberty of Dress

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Nulle personne de l’un ou de l’autre sexe ne pourra contraindre aucun citoyen ni citoyenne à se vêtir d’une manière particulière, chacun étant libre de porter tel vêtement et ajustement de son sexe que bon lui semblera, sous peine d’être considéré et traité comme suspect, et poursuivi comme perturbateur du repos public.

Fashion in Balzac’s Paris

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

La toilette est l’expression de la société.

The Black Prince of Elegance

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Eternelle superiorité du Dandy.

The Theater of Fashion

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Nous savons donc beaucoup de gré à mademoiselle Nathalie des sacrifices qu’elle fait pour ses costumes; de beaux habits sur de jolies femmes, rien n’est plus charmant.

The Private Life of Paris

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Dans ces sphères élevés le role de la femme est tout de charme et de seduction. Elle n’a d’autres devoirs à remplir que ceux qui lui sont imposés sous le nom des devoirs de société.

La Mode Retrouvée

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Chacune de ses robes m’apparaissait comme une ambiance naturelle, nécessaire, comme la projection d’un aspect particulier de son âme.

Into the Twentieth Century

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Interviewed in 1903 about their favorite brand of corset, Mme. Réjane said, “pas besoin,” [no need] and Mlle Eve Lavaliére replied, “Je nien porte pas” [I don’t wear one].

Fashion under the Occupation

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

The house of Jacques Heim is no longer a Jewish house.

Ups and Downs of Paris Fashion

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Nous sortions d’une époque de guerre, d’uniformes, de femmessoldats aux carrures de boxeurs. Je dessinai des femmes-fleurs, épaules douces, bustes épanouis, tailles fines comme lianes et jupes larges comme corolles.ChristianDior, Christian Dior et moi (Paris: Amiot-Domont, 1956), p. 35. Translation in text by Valerie Steele.

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