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The Rise of the Hyperconnected Consumer

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

With over three billion Internet users and two billion social media users, it is no wonder that there is a shift in the behavior of consumers with the connected world around them (Kemp, 2015). Consumers continue to embrace these connections at accelerated rates through the adoption of mobile applications, social media communities, and the Internet itself. In this chapter, we will investigate these new connected consumers to see how they have adopted digital/social networks as part of their everyd

Dress and Physical Appearance

Sharron J. Lennon, Kim P. Johnson and Nancy A. Rudd

Source: Social Psychology of Dress, 2017, Fairchild Books Library

Book chapter + STUDIO

In this chapter we discuss aspects of our physical selves and dress. Two particular aspects of our physical selves affect our own and others’ perceptions of us; these two aspects are our faces and our bodies (shape or size) and both contribute to attractiveness. We will see that our faces and bodies also affect others’ behavior toward us, as well as our own behavior toward ourselves and toward others. Faces and bodies are stimuli in social cognition, or how we think, perceive, judge, and make inf

Dress and Social Organizations

Sharron J. Lennon, Kim P. Johnson and Nancy A. Rudd

Source: Social Psychology of Dress, 2017, Fairchild Books Library

Book chapter + STUDIO

Individuals who live and interact with each other and share a set of beliefs—that is, share a culture—make up the basic features of a society. A society reflects an association of individuals that makes human behavior and relationships between individuals somewhat predictable and that enables members to solve problems. By predictable, we mean that human behavior within a society is patterned and can be discussed in terms of several interrelated parts. The size of the association of individuals ca

Dress and Cultural Aesthetics

Sharron J. Lennon, Kim P. Johnson and Nancy A. Rudd

Source: Social Psychology of Dress, 2017, Fairchild Books Library

Book chapter + STUDIO

As discussed in Chapter 1, “Why Study Dress?” culture is the predominant phenomenon that explains why humans behave in the ways they do, including the behavior of dressing. Cultural mentifacts (e.g., attitudes, beliefs, values, ideology) and sociofacts (e.g., social organizations including religious, education, government, family structure) help to explain cultural artifacts (e.g., clothing, appearance products, houses, household goods, vehicles, tools, equipment). In this chapter, we explore lev

Physical Appearance and Dress

Joanne B. Eicher and Sandra Lee Evenson

Source: The Visible Self. Global Perspectives on Dress, Culture, and Society, 4th Edition, 2015, Fairchild Books Library

Book chapter

At the conclusion of this chapter, you will be able to:

Focused Portfolios

Joanne Ciresi Barrett

Source: Designing Your Fashion Portfolio. From Concept to Presentation, 2013, Fairchild Books Library

Book chapter

What makes a portfolio specific to a market? The end consumer, competitive retail market, and trend research completed in Chapters 2 and 3 are the foundation of a market focus. You were challenged to discover an age group and a lifestyle of your consumer. These findings contribute to the decision-making process of line development.

The Background

Judith C. Everett and Kristen K. Swanson

Source: Guide to Producing A Fashion Show, 3rd Edition, 2013, Fairchild Books Library

Book chapter + STUDIO

One of the most important reasons for producing a fashion show is to sell merchandise, as many of the examples in this chapter highlight. The fashion show helps to make an authoritative visual statement about fashion, making it one of the most exciting and dramatic forms of promotion. Each season designers and manufacturers create new lines to present to the buying public. An important step in the production process includes developing promotional materials to get the media’s and the public’s att

Dressing Your Age: Fashion, the Body and the Ageing Music Star

Janice Miller

Source: Fashion and Music, 2011, Berg Fashion Library

Book chapter

Whilst, as Patrizia Calefato would argue, the past is always present in music and fashion, with ‘citations, experiences, influences and suggestions from the past’ (2004: 121), it is not a place in which either industry likes to be seen to dwell. As Calefato establishes, music, like fashion, relies on progress—the next big thing—not necessarily entirely new, but with at least an impression of constant movement and development. In music, she argues, ‘each successive generation [is] consciously livi

The Rituals and Metaphors of Dressing

Leopoldina Fortunati

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives, 2010, Berg Fashion Library

Encyclopedia entry

A case study in Italy examined ritual habits connected to dressing, the gestures of fashion, and the main metaphors of dressing within a sample of four hundred respondents. In particular, three habits are important with regard to the structure of the daily ritualization of fashion and dressing: when people dress, how many times they change their clothes, and whether they dress differently at home compared to when they go out. Regarding the gestures of fashion, the study explored people’s preferen

Nagaland and Nagas of Manipur

Vibha Joshi

Source: Berg Encyclopedia of World Dress and Fashion. South Asia and Southeast Asia, 2010, Berg Fashion Library

Encyclopedia entry

The generic label Naga includes a number of ethnic groups, speaking a variety of Tibeto-Burman languages, who live in the lower ranges of the eastern Himalayas in northeastern India and northwestern Myanmar. The everyday and ceremonial dress worn by the various Naga groups is an intrinsic part of the environment in which they live and the economic and sociocultural practices they follow. Traditional and modern aspects permeate the way of living of the Naga, especially those in India.

Aging

Nora M. MacDonald

Source: Berg Encyclopedia of World Dress and Fashion. The United States and Canada, 2010, Berg Fashion Library

Encyclopedia entry

Clothing serves as a source of ego support, self-image enhancement, social acceptability, and personality expression throughout a person’s life. Problems occur, however, when appropriate clothing is not available or marketed to certain segments of the population, particularly older persons and those with a disability. Design problems may relate to the fit, cut, function, and appropriateness of the item(s), while marketing problems may relate to communicating the product(s) to the consumer. Fashio

Cosmetics: Makeup in North America

Shari Sims

Source: Berg Encyclopedia of World Dress and Fashion. The United States and Canada, 2010, Berg Fashion Library

Encyclopedia entry

While ancient Egyptian women may have lavished on the eyeliner and African and South American tribes had rich histories of painting their faces for ceremonial occasions, makeup did not really become fully acceptable in North America until the beginning of the twentieth century. Using patent creams and lotions for perfecting one’s complexion was one thing, but “painting” one’s face was frowned on in polite society. Yet in true American expansionism, within a small space of years, a multitude of th

Growing Old and Dressing (Dis)Gracefully

Annette Lynch, M. Elise Radina and Marybeth C. Stalp

Source: Dress Sense. Emotional and Sensory Experiences of the Body and Clothes, 2007, Berg Fashion Library

Book chapter

The RHS began in 1997 when Sue Ellen Cooper, a midlife, white, Californian bought a red fedora on a whim in an Arizona thrift shop while on vacation. She discovered wearing the hat made her feel free to have fun again as she did when she was younger. Cooper wanted to share this experience with her friends, so she started a tradition of buying her female friends red hats for their fiftieth birthdays, and sharing with them the Jenny Joseph poem “Warning,” with its linkage of aging to having fun an

Defying the Crone?

Samantha Holland

Source: Alternative Femininities. Body, Age and Identity, 2004, Berg Fashion Library

Book chapter

The participants sought to make it clear that they intended to defy cultural expectations and age ‘differently’, and indicated that they thought that older women are expected to begin to ‘dress down’, perhaps even take less trouble and care with their appearance, or to dress more carefully and restrainedly. Jody commented that

Reflections and Conclusions

Samantha Holland

Source: Alternative Femininities. Body, Age and Identity, 2004, Berg Fashion Library

Book chapter

The pathologies of female protest function, paradoxically, as if in collusion with the cultural conditions that produce them, reproducing rather than transforming precisely that which is being protested.

Young Women and Their Wardrobes

Pamela Abbott and Francesca Sapsford

Source: Through the Wardrobe. Women’s Relationships with Their Clothes, 2001, Berg Fashion Library

Book chapter

In the youth cultural writings of the 1950s and 1960s, there was a clear relationship between style and youth. The young generation were seen to be different, there was seen to be a generation gap, and dress style and music and so on were seen as an important ‘uniform’ for membership of an age group and generation. Particular styles of dress were associated with particular groups of young people: the mods and rockers, for example. Youth culture was not seen as an undifferentiated mass, but as a n

Big Girls’ Blouses: Learning to Live with Polyester

Alison Adam

Source: Through the Wardrobe. Women’s Relationships with Their Clothes, 2001, Berg Fashion Library

Book chapter

Where do I start? As a researcher who writes mostly on gender and technology, particularly information technology, I have lived with ideas on women and feminism for a long time. In the course of that research I have often taken male writers to task for forgetting about bodies, for developing their computer systems as if brains, not bodies, were all that mattered. Yet I am conscious that I am in danger of treating the idea of the body in just as abstract a fashion. It is the concept of the body I

Apropos

Judy Everett
Revised by: Nancy J. Rabolt , Judy K. Miler

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

A chain of twenty-five specialty stores of better and designer merchandise has several Western US locations, mostly in California. A young assistant manager of a San Diego location has been promoted to manager of the Arizona store which has a multi-aged staff: several older employees who are almost ready to retire and several young sales associates eager to proceed with their career in the company. The new manager is not happy with the low energy level of the older employees and the resentment fr

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