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Coda

Carol Tulloch

Source: The Birth of Cool. Style Narratives of the African Diaspora, 2018, Berg Fashion Library

Book chapter

Why Study Dress?

Sharron J. Lennon, Kim P. Johnson and Nancy A. Rudd

Source: Social Psychology of Dress, 2017, Fairchild Books Library

Book chapter + STUDIO

In our daily lives, we often find ourselves in situations in which we have to assess others or make judgments about them, sometimes based on very little information. Those judgments have very powerful consequences. For example, jurors may make judgments concerning guilt or innocence based not only on defendant testimony but also on defendant demeanor and appearance. Recruiters may use physical appearance cues as they make their hiring decisions because new college graduates often have very simila

The Fashion Consumer

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

Traditionally, fashion merchants have used numerous standard measurements to identify their target markets. Included are buying motives, assessment theories, consumer analysis methodology, and so forth.

Tribal Sociocultural Systems

Joanne B. Eicher and Sandra Lee Evenson

Source: The Visible Self. Global Perspectives on Dress, Culture, and Society, 4th Edition, 2015, Fairchild Books Library

Book chapter

At the conclusion of this chapter, you will be able to:

‘Look At Me I’M Different!’: Identity Art And The Expectations Of Race

Adam Geczy and Jacqueline Millner

Source: Fashionable Art, 2015, Berg Fashion Library

Book chapter

National identification is an exemplary case of how an external border is reflected into an internal limit. Of course, the first step towards the identity of the nation is defined through differences from other nations, via an external border: if I identify myself as an Englishman, I distinguish myself from the French, German, Scots, Irish, and so on. However, in the next stage, the question is raised of who among the English are ‘the real English’, the paradigm of Englishness; who are the Englis

Ethnicity and the Catwalk

Melissa Marra-Alvarez

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Fashion models possess an enduring appeal that impacts on both the world of fashion and society in general. Consequently, the lack of diversity on the catwalk in recent years has come to the fore of popular conscience. Some fashion scholars have argued that modeling practices may serve to shape our understanding and ways of seeing identity, including those based on ethnicity. Focusing on the latter half of the twentieth century, the emergence of “ethnic” models in fashion is described, examining

Introduction: Dress History Now: Terms, Themes and Tools

Charlotte Nicklas and Annebella Pollen

Source: Dress History. New Directions in Theory and Practice, 2015, Berg Fashion Library

Book chapter

Terminology is a perpetual difficulty in the study of dress history: how should ‘dress’, ‘fashion’, ‘clothing’ (or ‘clothes’) and ‘costume’ be defined and distinguished from each other? In current scholarship, how do ‘dress history’, ‘fashion history’ and ‘fashion studies’ differ? The meanings of these words and phrases overlap and interconnect, their definitions continuing to challenge researchers (Cumming 2004: 8, 15; Harte 2009: 176; Taylor 2013: 26). Joanne Eicher and Susan Kaiser both emphas

Racial Sameness and Racial Difference

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

From ‘Mothers’ to ‘Flat Eric’: Race, Gender, Age and Generation

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

‘To The Ends of The Earth’: Fashion and Ethnicity in The Vogue Fashion Shoot

Sarah Cheang

Source: Fashion Media. Past and Present, 2013, Berg Fashion Library

Book chapter

The August 2007 issue of British Vogue contains a twenty-page fashion story with the heroic, romantic and evocative title ‘To the Ends of the Earth’. Photographed by Tim Walker in Papua New Guinea, a set of sixteen entrancing and startling pictures dramatize fashion through portraits of the model in physical and editorial juxtaposition with landscapes, forests and local tribesmen. These arresting images are deliberately set in place. They are given an explicit and expanded sense of location by wr

Chapter four: The Multicultural Consumer and Fashion

Jay Diamond and Ellen Diamond

Source: The World of Fashion, 5th Edition, 2013, Fairchild Books Library

Book chapter

Facts do not cease to exist because they are ignored.

Fashion Modelling, Blink Technologies and New Imaging Regimes

Elizabeth Wissinger

Source: Fashion Media. Past and Present, 2013, Berg Fashion Library

Book chapter

The imaging regime dominated by the Internet has changed many things. In a world now punctuated by pop-ups, pings and tweets, we relate to images differently. Images dance at the margins of our vision whether we are at work or at play. With the dawn of this imaging regime in the late 1980s and early 1990s, attention spans have been overwhelmed, pathways of suggestion have proliferated and the volatility of markets has reached a rapid boil.

Customer Demographics

Michael P. Londrigan

Source: Menswear. Business to Style, 2009, Fairchild Books Library

Book chapter

Throughout your studies of the fashion industry, you will hear the terms demographics and psychographics. “Demographics offers information about consumers that focuses on understanding characteristics of consumer groups such as age, sex, marital status, income, occupation, ethnicity, and geographic location” (Burns & Bryant, 2002, p. 568). The demographic landscape is of interest to those in the menswear industry because it involves people, who, by extension, make up the very markets in which the

The Retail Environment: Dynamics of Change

Lynda Rose Poloian

Source: Retailing Principles. Global, Multichannel, and Managerial Viewpoints, 2nd Edition, 2003, Fairchild Books Library

Book chapter

After completing this chapter you should be able to:

Customer Behavior

Lynda Rose Poloian

Source: Retailing Principles. Global, Multichannel, and Managerial Viewpoints, 2nd Edition, 2003, Fairchild Books Library

Book chapter

After completing this chapter you should be able to:

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