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Understanding Your Customers

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

positioning,marketing orientation developing consumer orientation,image,Aretail strategy,retailer’s success is directly dependent on consumer satisfaction; therefore, as a buyer you must be responsive to the wants and needs of consumers. Let’s review some key marketing concepts that affect all retailers today.

Making Market Visits and Negotiating with Vendors

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

market visits. negotiationpreparing for,Most buyers begin searching for merchandise in domestic markets because of their closeness and accessibility. However, lower costs are the primary reason that buyers seek out appropriate foreign markets today. As they prepare for trips to either foreignmarket visits. negotiationtypes of markets,Garment District (New York City),or domestic markets, buyers will typically findcentral market,central markets, merchandise/apparel marts, and expositions/trade show

The BRIC Countries and Trends

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

Vogue India’s Trend Report appendix for May 2012: The predominately European fashions are sorted into the categories “Loud and Proud,” “Sugar Rush” and “Citrus Punsch.” One startling article features the kurta, a typically Indian garment like a long shirt or tunic, worn by both women and men: “The Indian classic has gone global. International runways showed various versions of the kurta, a must-have for all shapes.” The pictures from Céline, Anna Sui, Junya Watanabe, Louis Vuitton and Dries van N

Travelling the Street Style Blogosphere: Amateur Anthropology from Around the Globe

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

‘People urban cosmopolitanism of Helsinki (Finland)Karjalainen, SampoHel Looks (blog)Helsinki (Finland)urban cosmopolitanism ofHelsinki (Finland)punk rocker culture inHelsinki (Finland)watching has always been my obsession and my hobby’, Liisa Jokinen told me, as we chatted in June of 2012 via the voice-over-internet protocol of Skype. ‘I’ve always been interested in peoples’ clothes, why [they] wear certain things, and the reason behind their outfits, what kinds of stories [go into them]. So it

Strategic Retail Expansion

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Omaninternational retailerstop 50 global retailersAfter studying this chapter, you should be able to:

Licensing, Franchising, and Strategic Alliances

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Asia and Australia

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

“Fashion” in the Chinese Context

Christine Tsui

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

Christine Tsui adopts a textual analysis framework to explore the history of the concept of fashion in China. Undertaking a detailed and comprehensive analysis of dictionaries and other linguistic sources, Tsui argues that the adoption of an expression to refer to fashion dynamics in China long predated cultural interactions with Europe. Whereas the concept of fashion was not used in Europe until the sixteenth-century, several words were used in Chinese as early as the eighth century. By the elev

China

Shubhapriya Bennur, Yiyue Fan, Md. Rashaduzzaman, Laubie Li, Jun Ying Yu and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

After reading this chapter, you will:

Sartorial Boundaries on the Chinese Frontier

Antonia Finnane

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

I return home and see my kin …

The Art of Dress: Conformity and Individuality

Joanne B. Eicher and Sandra Lee Evenson

Source: The Visible Self. Global Perspectives on Dress, Culture, and Society, 4th Edition, 2015, Fairchild Books Library

Book chapter

At the conclusion of this chapter, you will be able to:

Imperial Sociocultural Systems and Dress

Joanne B. Eicher and Sandra Lee Evenson

Source: The Visible Self. Global Perspectives on Dress, Culture, and Society, 4th Edition, 2015, Fairchild Books Library

Book chapter

At the conclusion of this chapter, you will be able to:

Economy of Scale: A Global Context

Paul Gill

Source: Sustainable Fashion What’s Next?. A Conversation about Issues, Practices and Possibilities, 2nd Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

PAUL GILL is a garment industry executive with more than thirty years of experience specializing in areas of global manufacturing, production, scouring, and factory relationships. He is renowned for his work in promoting and resolving issues of fair trade with domestic and international manufacturing firms.

Anna Sui

Elizabeth Kutesko

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Valentino, Fall/Winter 1992

Rosily Roberts

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Valentino’s fall/winter 1992 collection, designed shortly after his thirtieth anniversary in the fashion industry, draws on both the history of Western dress and clothing from China and Japan for inspiration. The dramatic silhouette of his 1980s lines has disappeared, and he is allowing for a greater exposure of the model’s body as he creates a collection out of luxurious materials that is rich with detailing. The timeless elegance that he was so well known for by the 1990s continues to appear in

International Fashion Law: Brand Protection and IP Law in Key Fashion Markets

Connie Carnabuci and Victoria White

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

A fashion label must adopt a global brand protection strategy if it anticipates operating in foreign markets. In this chapter we explore international IP registration strategies with a view to maximizing the country-specific advantages of the different national systems. We conclude the chapter with a summary of key IP and brand protection rules and procedures in several of the world’s leading fashion markets. Applications for trademark registration should be initiated at the earliest opportunity

Early Orientalism and the Barbaresque

Adam Geczy

Source: Fashion and Orientalism. Dress, Textiles and Culture from the 17th to the 21st Century, 2013, Berg Fashion Library

Book chapter

Just to what extent Justinian was instrumental in the demystification of silk within Europe is debatable, because the fibres of the highest quality still emanated from elsewhere: the Middle East and Cathay. Silks had always been the commodity of choice for the Roman citizenry and aristocracy. Although the earliest dates of trade with Asia and the Middle East are uncertain, they can be traced to as far back as the fourth century bc, when the commerce was predominately with India and Persia. China

Conclusion: The Revenge of China

Adam Geczy

Source: Fashion and Orientalism. Dress, Textiles and Culture from the 17th to the 21st Century, 2013, Berg Fashion Library

Book chapter

Dolce color d’orientale zaffiro [Sweet hue of oriental sapphire].

Fashion Films, Blogs and E-Commerce: The Puzzle of Fashion Distinction in China

Simona Segre reinach

Source: Fashion Media. Past and Present, 2013, Berg Fashion Library

Book chapter

There once was a European who wanted a new suit. Since there were no European tailors in China, he called in a Chinese tailor and asked him if he was able to copy and sew a European suit. The tailor said he could make it up, if he provided him with a model. The European found an old, worn-out suit and gave it to him. After a few days the tailor brought the new suit. The European examined it and found it perfect. The only thing was that on the shoulders of the suit the tailor had made a hole, and

Introduction

Jianhua Zhao

Source: The Chinese Fashion Industry. An Ethnographic Approach, 2013, Berg Fashion Library

Book chapter

On a sultry summer day in Beijing in 2002, I was riding a taxi to a department store near Wangfujing. The store sold traditional Chinesestyle clothing, in which I was interested as part of my research on Chinese clothing styles. Suddenly, the taxi driver, a man in his forties, started yelling, “Ji (hooker)! Ji! [That] must be a ji.” Guided by his angry finger, I saw a tall slender young Chinese woman wearing a glaringly red backless silk halter-top secured with only two strings in the back, march

The Growth of Chinese Textile and Apparel Industries: Is It Just an Illustration of Modernization?

Jianhua Zhao

Source: The Chinese Fashion Industry. An Ethnographic Approach, 2013, Berg Fashion Library

Book chapter

The textile and apparel industries are of vital importance to the Chinese economy, even though they are often regarded as “sunset industries” in developed countries such as the United States. These industries provide fabric and clothing to meet the basic needs of a population of 1.3 billion people, employ about 19 million workers,The number is reportedly over one hundred million if those employed in supporting industries, such as the cotton growers, are included. These numbers are estimates by th

What Do Changing Chinese Fashions Really Tell Us?

Jianhua Zhao

Source: The Chinese Fashion Industry. An Ethnographic Approach, 2013, Berg Fashion Library

Book chapter

We are modern not only because we have achieved this status historically, but because we have developed consciousness of our historical depths and trajectories, as also our historical transcendence of the traditional.

Designing a National Style: The Tangzhuang Phenomenon

Jianhua Zhao

Source: The Chinese Fashion Industry. An Ethnographic Approach, 2013, Berg Fashion Library

Book chapter

On October 21, 2001, the last day of the Asia-Pacific Economic Cooperation (APEC) Summit, then-Chinese president Jiang Zemin along with other Asia-Pacific heads of state donned brightly colored Chinese silk jackets and matching white silk shirts and black pants or skirts, and posed in front of the world media (Figure 4.1).A Chinese source reported that 3,000 journalists from around the world congregated in Shanghai to cover this event (Beijing qingnianbao 10/15/2001). The jacket soon became known

For the Sake of Art or for the Market? The Cultural Economy of Fashion Design

Jianhua Zhao

Source: The Chinese Fashion Industry. An Ethnographic Approach, 2013, Berg Fashion Library

Book chapter

Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.

Creating Fashion on the Runway, Chinese Style

Jianhua Zhao

Source: The Chinese Fashion Industry. An Ethnographic Approach, 2013, Berg Fashion Library

Book chapter

If the Chinese fashion industry is a puzzle, then China Fashion Week (CFW) is an occasion when all the pieces of the puzzle come together. During China Fashion Week, all the major players of the fashion field, including designers, models, members of the media, potential buyers, fashionistas, and students and scholars of fashion, gather together to display and witness the latest fashion trends. It is also an important social occasion for reunions and celebrations among friends and colleagues. Towa

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