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National Brand of Colombia

Daniel Salazar Angarita

Source: Berg Encyclopedia of World Dress and Fashion. Latin America and the Caribbean 2005

Encyclopedia entry

Since its beginnings as a Spanish colony, Colombia has demonstrated a great interest in Western fashion, as compared to other styles that have persisted as part of its pre-Hispanic past. In the early years of the twenty-first century, the Colombian Identity project, promoted by several governmental organizations, has integrated fashion designers and craftsmen, with the objective of creating a fashion unique to Colombia. The production of most important items of Western apparel in Colombia has bee

Pre-Hispanic Dress in Colombia and Ecuador

Karen Olsen Bruhns

Source: Berg Encyclopedia of World Dress and Fashion. Latin America and the Caribbean 2005

Encyclopedia entry

The northern Andean region is geographically and culturally distinct from the central Andes. The mountains are lower, and much of the land is tropical or subtropical, owing to a wide coastal plain in Ecuador and the north–south river valleys of Colombia, all warm and well-watered. The hot, semiarid plains of the Caribbean and of southern Ecuador must also be taken into account, because it was here that ceramics, agriculture, and the earliest evidence of weaving first appeared in South America. Al

Visualizing Difference: The Rhetoric of Clothing in Colonial Spanish America

Mariselle Meléndez

Source: The Latin American Fashion Reader 2005

Book chapter

Walter Mignolo observes that the lack of writing along with the lack of clothing and cannibalism constituted three crucial elements often used in the construction of Amerindian images: “Not having it yet or having it in excess were two cognitive moves used by Europeans in constructing the identity of the self-same by constructing at the same time, the image of the other” (Mignolo 1992: 312). Written as well as visual texts usually contrasted the nakedness of the indigenous people with the presenc

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