In today’s world fashion is conveyed primarily through the media. Loosely defined, media include all methods of information dissemination that are not primary or face to face, and in fashion, the most important mass media include:
- print (magazines, newspapers, catalogs);
- broadcast (electronic instrumentation such as TV, radio, video, film);
- and the Internet (Web sites, blogs, podcasts, social media, YouTube).
With the advent of mobile devices and instantaneous transmission of images, cellphones are already transforming fashion dissemination, marketing, adoption, and sales.
Designers, photographers, trendsetters, and gatekeepers (editors, costume designers for TV/film, celebrities) influence and are influenced by media. The ultimate decision makers, however, are everyday people, whose relationship to fashion and media is mitigated by cultural, economic, religious, ethical, political, and social considerations. This bibliographic guide offers a thorough examination and exploration of the intimate symbiotic relationship of fashion and media, and is crucial for understanding the power of media exposure.