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LIM College Collection

Case Collection

The cases listed in the LIM College collection reflect the teachings and research that our professors have conducted in order to share real life examples of complex fashion business problems with their students. These cases will engage the students to use their critical thinking skills to solve the problems presented and to encourage class discussions amongst a wide range of our student populations. Case studies such as these provide the students a window into the fashion industry that they might not be aware of or previously exposed to. Case studies can be used in a wide range of courses and allow students to conduct further research in finding answers that they did not know existed.

Description of School

Nearly eight decades ago, Maxwell F. Marcuse, an authority and pioneer in the fields of education and retail, was asked by leading retailers to create an educational institution for the business of fashion and merchandising. In 1939 Mr. Marcuse founded what was originally known as the Laboratory Institute of Merchandising (LIM) and in 2009 became LIM College. LIM College educates students for success in the global business of fashion and its many related industries. As a pioneer in experiential education, LIM College fosters a unique connection between real-world experience and academic study in business principles. Developing students’ creative and critical thinking, as well as leadership skills, an LIM College education empowers students to become accomplished professionals in a highly competitive, dynamic business environment as well as responsible citizens of a global society. LIM College’s dedicated faculty share their professional knowledge and experience, challenging students to achieve academic excellence through dynamic and relevant programs that foster critical thinking and problem solving. Located in New York City, LIM College partners with fashion and related businesses to provide a wide range of internships, professional development opportunities, and instruction in the latest industry processes and technologies. This national and international network deepens students’ analytic and communication skills and empowers students and alumni to pursue meaningful careers in a wide range of fashion-related businesses.

Address

12 East 53rd Street
New York
New York 10017
USA

https://www.limcollege.edu/

Undergraduate Courses

BBA Fashion Merchandising
BBA Marketing
BBA Management
BBA Visual Merchandsing
BS International Business
BS Fashion Media
AAS Fashion Merchandising and Management

Postgraduate Courses

MPS Fashion Merchandising and Retail Management
MPS Fashion Marketing
MPS Business of Fashion
MPS Global Fashion Supply Chain Management
MS Consumer Analytics (fall 2019)


Cotton Incorporated: Promoting a Raw Material

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Introductory business case

Patty Mitropoulos Michael P. Londrigan Jacqueline M. Jenkins, 2021

Marketing Ethical, Sustainable, and Fair Trade Brands

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Intermediate business case

Andrea B. Reyes, 2018

Max Wild’s Sporting Goods: Omni-Channel Retailing

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Intermediate business case

David Loranger, 2018

Reading Sales in a Flash: Interpreting the Story Behind Sales Reports

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Introductory business case

David Loranger, 2018

Refinery29 Recharged: Brand Boosting the Digital Mediasphere

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Intermediate business case

Patti Jordan, 2018

Supply Chain Compliance in the Fashion Industry

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Introductory business case

Michael P. Londrigan, 2019

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