Fashionable Childhood Cover Image

Fashionable Childhood

Children in Advertising


Annamari Vänskä

Translated by Eva Malkki

978-1-4742-8600-8 (online)
978-1-4725-6845-8 (hardback)
978-1-4725-6844-1 (paperback)
978-1-4725-6846-5 (epdf)
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Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years.

With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, and Ralph Lauren and in-depth research into Italy’s special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children’s fashion is presented globally.

With the market for children’s fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.