Luxury Indian Fashion
A Social Critique
This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market’s dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation.
In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen’s dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India.
Table of contents
- Acknowledgements pp. xi–xii
- Introduction pp. 1–18
- Neo-Feudal Ornamentalism and Elitist Fantasies pp. 19–42
- Producing Cosmopolitanism, Hierarchy and Social Cohesion pp. 43–74
- Design Genius and his Ghost Others pp. 75–96
- Charitable Non-Love and Philanthrocapitalism pp. 97–118
- Insubordinations of the Laughing Craftswoman pp. 119–136
- Erotic Capital and Benevolence of Vampish Goddesses pp. 137–158
- Fashion, Whisky and ‘Muscular’ Neo-Royals pp. 159–184
- Conclusion pp. 185–188
- Back matter