An Introduction to Fashion Retailing
From Managing to Merchandising
If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behaviour, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.
This revised edition includes expanded coverage of omnichannel retail approaches and retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
Table of contents
- Introduction pp. vi–ix
- What is retailing? pp. 0–25
- Retail consumer markets pp. 26–49
- Retail corporate offices pp. 50–77
- Store management pp. 78–99
- Visual merchandising and store design pp. 100–117
- Trends in retailing pp. 118–139
- Back matter