Fashion Branding Cover Image

Fashion Branding

Unraveled

eBook

Kaled K. Hameide


ISBN:
978-1-5013-0361-6 (online)
978-1-5636-7874-5 (paperback)
978-1-6090-1792-7 (epdf)
Published:
2011
DOI:
10.5040/9781501303616
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Abstract

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as “mass customization” and “M-branding,” to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and—most important—their effects on the future of branding.