Fashion Entrepreneurship Cover Image

Fashion Entrepreneurship

Retail Business Planning

eBook

2nd Edition

Michele M. Granger and Tina M. Sterling


ISBN:
978-1-5013-0363-0 (online)
978-1-5013-1016-4 (paperback)
978-1-6090-1488-9 (epdf)
Published:
2012
DOI:
10.5040/9781501303630
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Abstract

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.


Table of contents