Fashion Entrepreneurship Cover Image

Fashion Entrepreneurship

Retail Business Planning

eBook

3rd Edition

Michele M. Granger, Tina M. Sterling and Ann Cantrell


ISBN:
978-1-5013-3164-0 (online)
978-1-5013-3161-9 (paperback)
978-1-5013-3162-6 (epdf)
Published:
2019
DOI:
10.5040/9781501331640
Buy this book bloomsbury.com

Abstract

“This is a useful step-by-step guide for starting your own apparel boutique or online business.” Marissa Zorola, University of North Texas, US

Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.


Table of contents