Bloomsbury Fashion Central -

Fashion Entrepreneurship

Retail Business Planning

eBook

2nd Edition

Michele M. Granger and Tina M. Sterling

ISBN:

978-1-5013-0363-0 (online)

978-1-5013-1016-4 (paperback)

978-1-6090-1488-9 (epdf)

Published:

2012

DOI:

10.5040/9781501303630

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Abstract

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

STUDIO Resources
Front matter
- Preface pp. xiii–xv
- Acknowledgments pp. xvi–xvii
- How To Use The CD-Rom pp. xviii–xix
- Introduction Case Study: Realwomen, Inc. pp. xx–xxii
Becoming a Fashion Retail Entrepreneur pp. 1–25
Developing a Road Map for Success pp. 26–43
Analyzing the Industry and Finding Customers pp. 44–65
Identifying the Product and the Business Concept pp. 66–86
Planning a Strategy to Open a Business pp. 87–102
Finding the Right Location for the Business pp. 103–132
Building a Business Using the Web pp. 133–162
Reaching Customers and Driving Sales pp. 163–188
Building a Team to Drive Success pp. 189–210
Planning the Merchandise Assortment pp. 211–242
Building the Financial Plan pp. 243–266
Developing Operating and Control Systems pp. 267–290
Back matter
- Appendix A: Support Organizations: Resources for the Fashion Retail Entrepreneur pp. 291–292
- Appendix B: Planning to Exit the Business pp. 293–297
- Appendix C: Valuing a Business pp. 298–301
- Appendix D: Sample Business Plan: Realwomen, Inc pp. 302–325
- Appendix E: Blank Business Plan Template pp. 326–345
- Glossary pp. 346–357
- References pp. 358–359
- Credits pp. 360–361

Fashion Entrepreneurship

Abstract

Table of contents