Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding.
It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers.
Interviews, photographs and case studies combine to make this an exciting and current career guide.
Table of contents
- Introduction pp. 6–9
- Context And Concept pp. 10–39
- Product Development pp. 40–65
- Retail Strategy pp. 66–101
- The Supply Chain pp. 102–137
- Branding pp. 138–163
- Back matter