International Retailing Cover Image

International Retailing

eBook

3rd Edition

Brenda Sternquist and Elizabeth B. Goldsmith


ISBN:
978-1-5013-2365-2 (online)
978-1-5013-2363-8 (paperback)
978-1-5013-2364-5 (epdf)
Published:
2018
DOI:
10.5040/9781501323652
Buy this book bloomsbury.com

Abstract

I absolutely love International Retailing. It is one of the best texts for students.Alyssa Adomaitis, CUNY New York City College of Technology, USA

This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries.Rayecarol Cavender, University of Kentucky, USA

Understand the retail environment in the Americas, Europe, and Asia.

You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images.


Table of contents