Retailing Principles Cover Image

Retailing Principles

Global, Multichannel, and Managerial Viewpoints

eBook

2nd Edition

Lynda Rose Poloian


ISBN:
978-1-5013-0412-5 (online)
978-1-5636-7742-7 (hardback)
978-1-6289-2719-1 (epdf)
Published:
2003
DOI:
10.5040/9781501304125
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Abstract

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.


Table of contents