Silent Selling Cover Image

Silent Selling

Best Practices and Effective Strategies in Visual Merchandising

eBook

5th Edition

Judy Bell and Kate Ternus


ISBN:
978-1-5013-1552-7 (online)
978-1-5013-1549-7 (paperback)
978-1-5013-1550-3 (epdf)
Published:
2017
DOI:
10.5040/9781501315527
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Abstract

Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model.


Table of contents