Bloomsbury Fashion Central

Table of contents

• Front matter
  • Preface pp. xiii–xvi
  • Acknowledgments p. xvii
  • Introduction pp. xviii–xx
• Part I: We are All Consumers
  • [Part I: We are All Consumers : Introductory Text] pp. 1–4
  • Why Is Consumer Behavior Important to the Fields of Fashion and Design? pp. 5–33
  • Consumer Behavior, Marketing, and Fashion: A Working Relationship pp. 34–55
• Part 2: Internal Factors Influence Fashion Consumers
  • [Part 2: Internal Factors Influence Fashion Consumers : Introductory Text] pp. 56–58
  • How Fashion Consumers Perceive, Learn, and Remember pp. 59–78
  • Motivation and the Fashion Consumer pp. 79–100
  • Attitude and the Fashion Consumer pp. 101–126
  • Personality and the Fashion Consumer pp. 127–151
• Part 3: External Factors Influence Fashion Consumers
  • [Part 3: External Factors Influence Fashion Consumers : Introductory Text] pp. 152–154
  • Age, Family, and Life Cycle Influences pp. 155–176
  • Social Influences on Fashion Consumers pp. 177–197
  • Demographics, Psychographics, and the Fashion Consumer pp. 198–231
• Part 4: How Fashion Marketers Communicate and Consumers Decide
  • [Part 4: How Fashion Marketers Communicate and Consumers Decide : Introductory Text] pp. 232–234
  • How Marketers Obtain and Use Consumer Information pp. 235–258
  • Social Media and the Fashion Consumer pp. 259–285
  • Consumer Decision Making pp. 286–303
  • How Fashion Consumers Buy pp. 304–331
  • Global Consumers of Fashion and Design pp. 332–355
• Part 5: Fashion Consumers and Responsible Citizenship
  • [Part 5: Fashion Consumers and Responsible Citizenship : Introductory Text] pp. 356–358
  • How Ethics and Social Responsibility Impact Consumer Behavior pp. 359–386
  • The Role of Government for Fashion Consumers pp. 387–416
• Back matter
  • Glossary pp. 417–432
  • Figure Credits pp. 433–434