FASHION THEORY

Social Psychology of Dress

Sharron J. Lennon,Kim K. P. Johnson and Nancy A. Rudd

Published: MAR 09, 2017

Social Psychology of Dress presents and explains the major theories and concepts that are important to understanding relationships between dress and human behavior. These concepts and theories are derived from such disciplines as sociology, psychology, anthropology, communication, and textiles and clothing. Information presented will provide summaries of empirical research, as well as examples from current events or popular culture. The book provides a broad-based and inclusive discussion of the social psychology of dress, including:

- The study of dress and how to do it
- Cultural topics such as cultural patterns including technology, cultural complexity, normative order, aesthetics, hygiene, ethnicity, ritual
- Societal topics such as family, economy-occupation, social organizations and sports, fraternal organizations
- Individual-focused theories on deviance, personality variables, self, values, body image and social cognition
- Coverage of key theories related to dress and identity provide a strong theoretical foundation for further research

Unique chapter features bring in industry application and current events. The end-of-chapter summaries, discussion questions and activities give students opportunities to study and research dress.

Teaching resources including an instructor's guide, test bank and PowerPoint presentations with full-color versions of images from the textbook.

Social Psychology of Dress STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of essential vocabulary
- Download worksheets to complete chapter activities

This bundle includes Social Psychology of Dress and Social Psychology of Dress STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501330711
eBook + Studio 9781501330704
eBook 9781501313578
Paperback 9781501313561
Companion Study Tools ISBN
Studio 9781501330681

Fashion Thinking

Creative Approaches to the Design Process

Fiona Dieffenbacher

Published: JAN 07, 2013

The thinking behind a fashion collection is what sets one designer apart from another. Learning to push ideas forward, to develop concepts and to challenge the status quo is what gives us some of fashion's greatest innovations. Yet students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process.

By following nine award-winning student designers through their thought processes in response to a brief, Fashion Thinking establishes key approaches to design and encourages this process of discovery. Each student project represents a diverse range of strategies at each stage of the design cycle. By following each throughout their various stages of development, these examples offer a unique and inspiring insight into the thinking behind a final collection. Supported by beautiful imagery and illuminating perspectives from professionals throughout the fashion industry, Fashion Thinking is a book that no aspiring fashion designer should be without!

Formats ISBN
eBook 9782940447602
Paperback 9782940411719

The Meanings of Dress

3rd Edition

Andrew Reilly,Kimberly A. Miller-Spillman and Patricia Hunt-Hurst

Published: OCT 09, 2012

This collection of articles and essays from magazines, newspapers, books, and academic journals is designed to expand the reader's awareness and understanding of the role dress plays in cultures and subcultures across the globe. The text, which represents the very best thinking and writing on the subject today, explores essential topics such as dress and sociology, cultural studies, gender, religion, modesty, and technological changes. The Meanings of Dress, 3rd Edition is newly revised to reflect the current cultural landscape and includes more theory than previous editions, as well as an increased emphasis on the male perspective. The book provides design and merchandising students with insight into how - and why - consumers buy clothing and other products related to dress, and helps them to hone their trend forecasting skills. Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781609012786

Fashion Marketing

Theory, Principles & Practice

Marianne Bickle

Published: JUN 21, 2010

Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women’s fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today’s principles to future practices of fashion marketing.

Formats ISBN
Paperback 9781563677380

Understanding Aesthetics for the Merchandising and Design Professional

2nd Edition

Ann Marie Fiore

Published: APR 08, 2010

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

Formats ISBN
Paperback 9781563678097

Merchandising: Theory, Principles, and Practice

3rd Edition

Grace I. Kunz

Published: AUG 12, 2009

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.

Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781563678264