CAREERS AND PORTFOLIOS: FASHION

Style Wise

A Practical Guide to Becoming a Fashion Stylist

2nd Edition

Shannon Burns-Tran and Jenny B. Davis

Published: FEB 22, 2018

Style Wise: A Practical Guide to Becoming a Fashion Stylist is an essential step-by-step guide and reference tool for anyone interested or involved in professional styling. The book paints a realistic picture of the day-to-day activities of professional stylists and provides aspiring stylists with the tools and information needed to begin building a portfolio. Topics covered include photo shoots, film shoots, fashion shows, special events, and other areas such as image management and food, prop, and set styling. Burns-Tran includes charts of fashion icons, history, terms, and other sources of inspiration from classic films to street culture. The book also provides references to helpful apps, websites, and other resources for portfolio building, branding, networking, and maintaining a freelance or salaried career.

New to this Edition
- New coverage of social media and technological marketing avenues for stylists
- More emphasis on prop styling and styling for home collections
- New quotes, tips, and interviews with professional stylists
- New section on the language of fashion to improve professional communications

Style Wise STUDIO
~ Study smarter with self-quizzes featuring scored results and personalized study tips
~ Review concepts with flashcards of terms and definitions and image identification
~ Access samples of documents, forms, and templates for all stages of planning a photo shoot, including a call sheet form, supply checklist, planning calendars, and more

This bundle includes Style Wise, 2nd Edition and Style Wise STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501323836
eBook + Studio 9781501323829
eBook 9781501323775
Paperback 9781501323768
Companion Study Tools ISBN
Studio 9781501323805

Portfolio Presentation for Fashion Designers

4th Edition

Linda Tain

Published: FEB 22, 2018

Portfolio Presentation for Fashion Designers, Fourth Edition, is still your best guide to showing your designs, skill sets, and creativity, to get you that job. In new images throughout, the book shows examples of croquis books, spec and flat drawings, and visual research presentations from both fashion professionals and students. From concept through finished product, Portfolio Presentation for Fashion Designers is an indispensable tool to help you prepare your career for the next chapter.

New to this edition
· Helpful Hints at the end of each chapter help you to make critical decisions
· Expanded Glossary now features knitwear terms
· Introduces how to develop a successful fashion portfolio
· Expanded discussion and examples of visual research presentation layouts

Formats ISBN
eBook 9781501322976
Paperback 9781501322983

Guide to Fashion Career Planning

Job Search, Resumes and Strategies for Success

2nd Edition

V. Ann Paulins and Julie L. Hillery

Published: MAR 10, 2016

Guide to Fashion Career Planning, Planning: Job Search, Résumés, and Strategies for Success, 2nd Edition, helps both students and individuals interested in entering the fashion industry prepare for successful careers – from self-assessment and goal setting all to landing the first job. This book presents a seamless and comprehensive approach to everything needed for professional and career development including résumé writing, interviewing, job search strategies, internships and portfolios for fashion design, merchandising or retail careers. Chapter 3 offers a unique discussion on the various social media platforms and evaluates how they can be used to enhance (or devalue) the personal brand. Both practical and empowering, Guide to Fashion Career Planning gives readers the tools they need to embark on a career in fashion.

Features
· Details career paths in the fashion industry with examples of specific positions
· Covers preparing your professional presentation through social media, portfolios, letters, resumes, and interviewing
· Discusses how to build a professional network and work with mentors
· Explains how to conduct a job search, interview effectively, and gain work experience
· Offers advice on professional ethics, personal branding and how to transition from one job position to another to advance in a career

Guide to Fashion Career Planning STUDIO--an online tool for more effective study!

· Study smarter with self-quizzes featuring scored results and personalized study tips
· Review concepts with flashcards of essential vocabulary
· Watch videos that bring chapter concepts to life
· Download templates for resumes, cover letters and professional documents that students will need as they enter the workforce
· Review samples of good and poor quality resumes and portfolios
· Complete personal assessment exercises to identify your strengths and interests
· Access links to online job resources and tools

This bundle includes Guide to Fashion Career Planning and Guide to Fashion Career Planning STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501314711
eBook + Studio 9781501314704
eBook 9781501314650
Paperback 9781501314643
Companion Study Tools ISBN
Studio 9781501314681

The Fashion Designer's Sketchbook

Inspiration, Design Development and Presentation

Sharon Rothman

Published: JAN 28, 2016

The Fashion Designer's Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers.

This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the design log; and it explores how one develops out of the other, each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery.

The Fashion Designer's Sketchbook shows readers how to turn their sketchbooks into source books; how to generate design ideas from everyday experience; explores multiple ways of presenting and arranging elements within pages; details digital search and storage techniques as well as bulletin board journalling; and provides exercises to improve readers' illustration skills and enquiry, promoting in-store sketching and visual analysis to focus awareness of design aesthetics, taste levels and design vision. The book also explores the need to address market realities, consumer profiles and trend analysis, and shows how to build design collections based on target customer demographics and different markets.

Beautifully illustrated and filled with a vast range of inspirational and full-colour design illustrations, The Fashion Designer's Sketchbook also features interviews with designers and industry experts. With a strong emphasis on exploratory design, this exciting resource provides readers with stimulating exercises designed to enable readers' sketchbook work and their creative vision to shine.

Formats ISBN
eBook 9781474213066
Paperback 9781472567291

The Fashion Industry and Its Careers

An Introduction

3rd Edition

Michele M. Granger

Published: MAR 12, 2015

The Fashion Industry and Its Careers, 3rd Edition, offers an exploration of the fashion industry - from raw materials to marketing to the ultimate consumer - and explores fashion careers across the board. For each career covered, readers will learn about what to expect on the job, required education and training, and the relationship of the role to the industry as a whole. The third edition is fully updated with recent developments in technology, world economics and globalization and effects on industry sectors and career opportunities. Through current, applied industry information and personal assessments throughout, students gain a critical understanding of what careers match their aptitudes, skill sets, and interests - and how to begin down a path to a successful career in the fashion industry.

New to this edition:

-In-depth job descriptions for a wider range of careers expanded to include Marketing Director, Product Marketing Manager, Brand Marketing Manager, Digital Marketing Manager, Web Site Marketing Personnel, Creative Art Director, Copy Writer, Customer Service and Customer Relationship Management (CRM) Staff in Chapter 9; and Digital Media Artist, Graphic Designer, Fashion Journalist, and Fashion Blogger in Chapter 12.
-New Profiles are presented at the conclusion of chapters—from young executives and entrepreneurs, such as freelance trend forecaster and fashion entrepreneur Erin Burke (Chapter 11), Marivi Avalos Monarrez, Chief Marketing Officer and Managing Director for Asia at Fashionbi (Chapter 9), and Mandy Raines-Cordia, Women’s Contemporary Apparel Buyer for Zappos.com (Chapter 10); to legends and true teachers, like David Wolfe, Creative Director of The Doneger Group (Chapter 1), fashion journalist Robin Givhan (Chapter 12), and fashion educator Dr. Catherine Amoroso Leslie at Kent State University (Chapter 14).·
-Organizational changes to the unit structure align the content with current industry practice and emphasize career areas with the greatest growth potential. New Chapter 12 familiarizes readers with the growing career sector of digital media and visual communication.
-A fully updated photo program contains more than 75 new photographs and a 16-page color insert of all-new full color images.
-Social Media Strikes boxes interspersed throughout the text explore how social media trends are integrated into the various levels of the industry and describe the impact of Facebook, Twitter, Pinterest, Instagram, Linked In, and more.
-Case Studies in Career Exploration showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips
-The Job Search boxes feature sample advertisements for actual positions in fields discussed within each chapter

Formats ISBN
eBook 9781628923421
Paperback 9781628923414

Careers! Professional Development for Retailing and Apparel Merchandising

Julie L. Hillery and V. Ann Paulins

Published: DEC 24, 2014

This book and STUDIO combination is designed to provide students and aspiring professionals with realistic information about careers in the retailing and apparel merchandising industry. With its focus on preparing students for careers in their chosen field, Careers! Professional Development for Retailing and Apparel Merchandising will help students explore their options, develop portfolios and resumes, prepare for job interviews, complete internships and negotiate the transition from student to professional.

Introducing Careers! Professional Development for Retailing and Apparel Merchandising STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Further your knowledge with related websites and additional activities
~Practice your skills with case study quizzes and goal setting exercises
~Access images of sample forms
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes Careers! Professional Development for Retailing and Apparel Merchandising and Careers! Professional Development for Retailing and Apparel Merchandising STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395413
eBook + Studio 9781501396045
eBook 9781501308710
Companion Study Tools ISBN
Studio 9781501395758

Entrepreneurship in Action

Rosalie J. Regni and Jimmie G. Anderson

Published: SEP 12, 2014

Many design students dream of opening a retail store of their own, but the actual process of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store Simulation provides an opportunity to practice all the steps necessary to conceptualize, develop, open, and finally operate a business in the safe environment of the classroom. As they prepare to open their simulated retail business, students learn how to develop a product and product niche, conduct market research, and find funding and a good location for their store. Most importantly, when they reach the end of the book, they will have written a complete business plan in a format suitable for submission to a bank or other lending institution. This book brings enterprising students one step closer to making their dream a reality. Each chapter begins with learning objectives and explains a concept, as well as addresses questions that an entrepreneur would need to ask. An assignment follows that directs the students to think creatively to apply the theoretical knowledge previously introduced. The simulation thus pulls together the content as well as the format of a well-conceived business plan.

Introducing Entrepreneurship in Action STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Watch videos that bring chapter topics and concepts to life
~Access downloadable files with definitions, technical instructions, lists related to small businesses, sample leases, floor plans, advertising materials, photos and sample stationery
~Review your knowledge using graphics of first year sales plans, fixed cost worksheets, personal financial statements, sales exercises, profit and loss statements, and opening and closing balance sheets
~Explore business ownership using marketing, sales, and budgeting graphics and images
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes Entrepreneurship in Action and Entrepreneurship in Action STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395444
eBook + Studio 9781501396076
eBook 9781628927764
Companion Study Tools ISBN
Studio 9781501395789

Guide to Fashion Entrepreneurship

The Plan, the Product, the Process

Melissa G. Carr and Lisa Hopkins Newell

Published: JUN 05, 2014

Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business.

Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.

Formats ISBN
eBook 9781609019815
Paperback 9781609014933

Fashion Buying

From Trend Forecasting to Shop Floor

David Shaw and Dimitri Koumbis

Published: OCT 24, 2013

Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved – from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying.

The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.

Formats ISBN
eBook 9782940447541

Style Wise

A Practical Guide to Becoming a Fashion Stylist

Shannon Burns-Tran

Published: FEB 21, 2013

Style Wise: A Practical Guide to Becoming a Fashion Stylist is an essential step-by-step guide and reference tool for anyone interested or involved in professional styling. The book paints a realistic picture of the day-to-day activities of professional stylists and provides aspiring stylists with the tools and information needed to begin building a portfolio. Topics covered include photo shoots, film shoots, fashion shows, special events, and other areas such as image management and food, prop, and set styling. Burns includes charts of fashion icons, history, terms, and other sources of inspiration from classic films to street culture. The book also provides references to helpful apps, websites, and other resources for portfolio building, branding, networking, and maintaining a freelance or salaried career.

Formats ISBN
eBook 9781501308918
Paperback 9781609011604

Designing Your Fashion Portfolio

From Concept to Presentation

Joanne Barrett

Published: OCT 24, 2012

For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. Designing Your Fashion Portfolio: From Concept to Presentation uses the design process to guide students through conceptualization and assembly of a fashion design portfolio that will communicate their talents and vision as designers. The richly illustrated text helps students assemble their work and organize it into a compelling story of their artistic talents and market savvy. In the process, students learn to evaluate their skills and identify their interests so that they can focus on building collections for their chosen target markets. The author's fashion design portfolio system enables designers to tailor their portfolios for each client throughout their careers.

Formats ISBN
eBook 9781501308796
Paperback 9781609010072

Fashion Entrepreneurship

2nd Edition

Michele M. Granger and Tina M. Sterling

Published: AUG 31, 2011

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Access images of sample forms
~Practice your skills with assignments tailored for each chapter
~Further your knowledge with templates for a business plan assessment and concept statement
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes Fashion Entrepreneurship 2nd Edition and Fashion Entrepreneurship STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395451
eBook + Studio 9781501396083
eBook 9781609014889
Paperback 9781501310164
Companion Study Tools ISBN
Studio 9781501395796

The Fairchild Directory of Fashion Schools

Published: DEC 30, 2011

One of the most important decisions a student will make is their selection of an educational institution to fit their needs. The Fairchild Directory of Fashion Schools provides an accurate, comprehensive and credible resource for students and professionals interested in learning more about educational programs and opportunities related to the fashion industry including design, merchandising, marketing and retailing.

As the leading publisher of fashion and interior design textbooks, and as a further commitment to higher education in these areas, Fairchild Books has compiled this directory to address the specific needs of prospective fashion students, educators and professionals.

Profiles of over 150 schools include:
- Program Description & philosophy
- Admission requirements
- Student demographics
- Tuition, financial aid, and scholarships
- Facilities & student organizations
- Internship & study abroad opportunities
- Faculty experience
- Notable alumni
- Courses of instruction

A special section of articles provide tips and insights for prospective students, such as:
- Career opportunities in fashion and interior design
- The importance of a portfolio
- Choosing the right internship
- Advantages of design schools and university programs
- The value of accreditation

Formats ISBN
Paperback 9781609011826

Portfolio Presentation for Fashion Designers

3rd Edition

Linda Tain

Published: MAY 17, 2010

Designer’s portfolios are their calling card in an increasingly competitive fashion industry—-displaying their unique design perspective, skill sets, and creativity. This comprehensive reference prepares students as they begin their fashion design careers. Those already working in the industry or wishing to reenter the job market will also appreciate these new approaches for revising or recreating their portfolios. Each chapter highlights essential skills and techniques to help designers become competitive within their chosen markets. By focusing on both logical and creative solutions, the designer becomes aware of the process of developing the portfolio–from concept through presentation of the finished product.

Formats ISBN
eBook 9781609019792
Paperback 9781563678172

The Fashion Intern

2nd Edition

Michele M. Granger

Published: MAR 22, 2010

This comprehensive and easy-to-read new edition of The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Text includes information on emerging fashion career options in communications and entrepreneurship, international internship opportunities, and the role of technological tools as today’s job seeker’s marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio.
Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781563679100

Writing for the Fashion Business

Kristen K. Swanson and Judith C. Everett

Published: MAR 10, 2008

Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.

Formats ISBN
eBook 9781628921045
Paperback 9781563674396

Developing and Branding the Fashion Merchandising Portfolio

Phyllis Borcherding and Janace E. Bubonia

Published: FEB 02, 2007

A career in fashion merchandising means working in a fast-paced, creative industry—and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you’re interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired—and keep your career on track.

Formats ISBN
eBook 9781609014247
Paperback 9781563674273

Creative Fashion Presentations 2nd edition

2nd Edition

Polly Guerin

Published: AUG 13, 2004

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.

Formats ISBN
Paperback 9781563672507